#AD35A5#AD35A5

#AD35A5 is a mid, vivid purple. Relative luminance 0.141; OKLCH L 54.7% C 0.199 H 330.8°. Best body text is #FFFFFF at 5.48:1 contrast (WCAG AA passes).

Color values

HEX	#AD35A5
RGB	rgb(173, 53, 165)
HSL	hsl(304, 53%, 44%)
HSV	hsv(304, 69%, 68%)
CMYK	cmyk(0%, 69.4%, 4.6%, 32.2%)
CIE-LAB	lab(44.45, 61.09, -35.33)
CIE-LCH	lch(44.45, 70.57, 329.95°)
OKLab	oklab(54.72% 0.1737 -0.0973)
OKLCH	oklch(54.72% 0.199 330.8)
XYZ	xyz(25.2981, 14.1490, 36.9886)
Luminance	0.1415 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD35A5 #35AD3D

analogous

#7935AD #AD35A5 #AD3569

triadic

#AD35A5 #A5AD35 #35A5AD

tetradic

#AD35A5 #AD7935 #35AD3D #3569AD

square

#AD35A5 #AD7935 #35AD3D #3569AD

split-complementary

#AD35A5 #69AD35 #35AD79

monochromatic

#4F184C #7E2778 #AD35A5 #CB54C3 #D983D3

Accessibility & contrast

On white

5.48

#AD35A5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.83

#AD35A5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD35A5

5.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD35A5	#FFFFFF	#000000	##FFFFFF
##AD35A5	1.00	5.48	3.83	5.48
#FFFFFF	5.48	1.00	21.00	1.00
#000000	3.83	21.00	1.00	21.00
##FFFFFF	5.48	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B5EA8

Deuteranopia (green-blind)

#586FA2

Tritanopia (blue-blind)

#B44369

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad35a5;
/* rgb */ color: rgb(173, 53, 165);
/* oklch */ color: oklch(54.7% 0.199 330.8);

Tailwind

colors: {
  custom: {
    50: '#c977c0',
    500: '#ad35a5',
    950: '#000000',
  },
}

SCSS

$custom: #ad35a5;
$custom-light: #c977c0;
$custom-dark: #000000;

JSON

{
  "hex": "#ad35a5",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 165
  },
  "hsl": {
    "h": 304,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.5472,
    "c": 0.19911,
    "h": 330.8
  },
  "luminance": 0.14147
}

Semantic roles & 50–950 ramp

primary

#AD35A5

secondary

#7BC380

accent

#DD554B

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD35A5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →