#AD35A4#AD35A4

#AD35A4 is a mid, vivid purple. Relative luminance 0.141; OKLCH L 54.7% C 0.198 H 331.1°. Best body text is #FFFFFF at 5.49:1 contrast (WCAG AA passes).

Color values

HEX	#AD35A4
RGB	rgb(173, 53, 164)
HSL	hsl(305, 53%, 44%)
HSV	hsv(305, 69%, 68%)
CMYK	cmyk(0%, 69.4%, 5.2%, 32.2%)
CIE-LAB	lab(44.39, 60.92, -34.82)
CIE-LCH	lch(44.39, 70.17, 330.25°)
OKLab	oklab(54.67% 0.1737 -0.0958)
OKLCH	oklch(54.67% 0.198 331.1)
XYZ	xyz(25.2075, 14.1127, 36.5111)
Luminance	0.1411 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD35A4 #35AD3E

analogous

#7A35AD #AD35A4 #AD3568

triadic

#AD35A4 #A4AD35 #35A4AD

tetradic

#AD35A4 #AD7A35 #35AD3E #3568AD

square

#AD35A4 #AD7A35 #35AD3E #3568AD

split-complementary

#AD35A4 #68AD35 #35AD7A

monochromatic

#4F184B #7E2778 #AD35A4 #CB54C2 #D983D3

Accessibility & contrast

On white

5.49

#AD35A4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.82

#AD35A4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD35A4

5.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD35A4	#FFFFFF	#000000	##FFFFFF
##AD35A4	1.00	5.49	3.82	5.49
#FFFFFF	5.49	1.00	21.00	1.00
#000000	3.82	21.00	1.00	21.00
##FFFFFF	5.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2C5EA7

Deuteranopia (green-blind)

#596FA1

Tritanopia (blue-blind)

#B44268

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad35a4;
/* rgb */ color: rgb(173, 53, 164);
/* oklch */ color: oklch(54.7% 0.198 331.1);

Tailwind

colors: {
  custom: {
    50: '#c977bf',
    500: '#ad35a4',
    950: '#000000',
  },
}

SCSS

$custom: #ad35a4;
$custom-light: #c977bf;
$custom-dark: #000000;

JSON

{
  "hex": "#ad35a4",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 164
  },
  "hsl": {
    "h": 304.5,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.54666,
    "c": 0.19834,
    "h": 331.1
  },
  "luminance": 0.14111
}

Semantic roles & 50–950 ramp

primary

#AD35A4

secondary

#7BC381

accent

#DD564B

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD35A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →