#AD35A0#AD35A0

#AD35A0 is a mid, vivid purple. Relative luminance 0.140; OKLCH L 54.5% C 0.195 H 332.6°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#AD35A0
RGB	rgb(173, 53, 160)
HSL	hsl(307, 53%, 44%)
HSV	hsv(307, 69%, 68%)
CMYK	cmyk(0%, 69.4%, 7.5%, 32.2%)
CIE-LAB	lab(44.19, 60.28, -32.75)
CIE-LCH	lch(44.19, 68.61, 331.48°)
OKLab	oklab(54.45% 0.1734 -0.0898)
OKLCH	oklch(54.45% 0.195 332.6)
XYZ	xyz(24.8519, 13.9705, 34.6386)
Luminance	0.1397 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD35A0 #35AD42

analogous

#7E35AD #AD35A0 #AD3564

triadic

#AD35A0 #A0AD35 #35A0AD

tetradic

#AD35A0 #AD7E35 #35AD42 #3564AD

square

#AD35A0 #AD7E35 #35AD42 #3564AD

split-complementary

#AD35A0 #64AD35 #35AD7E

monochromatic

#4F1849 #7E2775 #AD35A0 #CB54BE #D983D0

Accessibility & contrast

On white

5.54

#AD35A0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#AD35A0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD35A0

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD35A0	#FFFFFF	#000000	##FFFFFF
##AD35A0	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#305EA3

Deuteranopia (green-blind)

#5B6F9D

Tritanopia (blue-blind)

#B44166

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad35a0;
/* rgb */ color: rgb(173, 53, 160);
/* oklch */ color: oklch(54.5% 0.195 332.6);

Tailwind

colors: {
  custom: {
    50: '#c977bc',
    500: '#ad35a0',
    950: '#000000',
  },
}

SCSS

$custom: #ad35a0;
$custom-light: #c977bc;
$custom-dark: #000000;

JSON

{
  "hex": "#ad35a0",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 160
  },
  "hsl": {
    "h": 306.5,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.54453,
    "c": 0.19528,
    "h": 332.6
  },
  "luminance": 0.13969
}

Semantic roles & 50–950 ramp

primary

#AD35A0

secondary

#7BC383

accent

#DD5B4B

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD35A0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →