#AD359D#AD359D
#AD359D is a mid, vivid purple. Relative luminance 0.139; OKLCH L 54.3% C 0.193 H 333.8°. Best body text is #FFFFFF at 5.57:1 contrast (WCAG AA passes).
Color values
| HEX | #AD359D |
|---|---|
| RGB | rgb(173, 53, 157) |
| HSL | hsl(308, 53%, 44%) |
| HSV | hsv(308, 69%, 68%) |
| CMYK | cmyk(0%, 69.4%, 9.2%, 32.2%) |
| CIE-LAB | lab(44.04, 59.81, -31.19) |
| CIE-LCH | lch(44.04, 67.46, 332.46°) |
| OKLab | oklab(54.3% 0.1731 -0.0853) |
| OKLCH | oklch(54.3% 0.193 333.8) |
| XYZ | xyz(24.5927, 13.8668, 33.2731) |
| Luminance | 0.1386 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Ugly Purple
#A442A0
ΔE00 2.49
Medium Purple
#9E43A2
ΔE00 3.59
Warm Purple
#952E8F
ΔE00 5.35
Barney
#AC1DB8
ΔE00 5.84
Barney Purple
#A00498
ΔE00 6.39
Purply
#983FB2
ΔE00 6.55
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD359D #35AD45
analogous
#8135AD #AD359D #AD3561
triadic
#AD359D #9DAD35 #359DAD
tetradic
#AD359D #AD8135 #35AD45 #3561AD
square
#AD359D #AD8135 #35AD45 #3561AD
split-complementary
#AD359D #61AD35 #35AD81
monochromatic
#4F1848 #7E2772 #AD359D #CB54BB #D983CE
Accessibility & contrast
On white
5.57
#AD359D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.77
#AD359D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD359D
5.57:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD359D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD359D | 1.00 | 5.57 | 3.77 | 5.57 |
| #FFFFFF | 5.57 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.77 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.57 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#325DA0
Deuteranopia (green-blind)
#5C6E9A
Tritanopia (blue-blind)
#B53F65
Achromatopsia (no color)
#686868
Design tokens & code
CSS
--color: #ad359d; /* rgb */ color: rgb(173, 53, 157); /* oklch */ color: oklch(54.3% 0.193 333.8);
Tailwind
colors: {
custom: {
50: '#c977ba',
500: '#ad359d',
950: '#000000',
},
}SCSS
$custom: #ad359d; $custom-light: #c977ba; $custom-dark: #000000;
JSON
{
"hex": "#ad359d",
"rgb": {
"r": 173,
"g": 53,
"b": 157
},
"hsl": {
"h": 308,
"s": 53.097,
"l": 44.314
},
"oklch": {
"l": 0.54297,
"c": 0.19302,
"h": 333.8
},
"luminance": 0.13865
}Semantic roles & 50–950 ramp
primary
#AD359D
secondary
#7BC385
accent
#DD5F4B
background
#FCF7FB
surface
#F9EEF6
border
#D2C9D0
text
#140911
muted
#827B80