#AD3588#AD3588

#AD3588 is a mid, vivid pink. Relative luminance 0.132; OKLCH L 53.3% C 0.178 H 342.5°. Best body text is #FFFFFF at 5.77:1 contrast (WCAG AA passes).

Color values

HEX	#AD3588
RGB	rgb(173, 53, 136)
HSL	hsl(319, 53%, 44%)
HSV	hsv(319, 69%, 68%)
CMYK	cmyk(0%, 69.4%, 21.4%, 32.2%)
CIE-LAB	lab(43.08, 56.71, -20.00)
CIE-LCH	lch(43.08, 60.13, 340.57°)
OKLab	oklab(53.28% 0.1701 -0.0536)
OKLCH	oklch(53.28% 0.178 342.5)
XYZ	xyz(22.9514, 13.2103, 24.6289)
Luminance	0.1321 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3588 #35AD5A

analogous

#9635AD #AD3588 #AD354C

triadic

#AD3588 #88AD35 #3588AD

tetradic

#AD3588 #AD9635 #35AD5A #354CAD

square

#AD3588 #AD9635 #35AD5A #354CAD

split-complementary

#AD3588 #4CAD35 #35AD96

monochromatic

#4F183E #7E2763 #AD3588 #CB54A6 #D983BF

Accessibility & contrast

On white

5.77

#AD3588 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.64

#AD3588 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3588

5.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3588	#FFFFFF	#000000	##FFFFFF
##AD3588	1.00	5.77	3.64	5.77
#FFFFFF	5.77	1.00	21.00	1.00
#000000	3.64	21.00	1.00	21.00
##FFFFFF	5.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#40598A

Deuteranopia (green-blind)

#646D85

Tritanopia (blue-blind)

#B8365A

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3588;
/* rgb */ color: rgb(173, 53, 136);
/* oklch */ color: oklch(53.3% 0.178 342.5);

Tailwind

colors: {
  custom: {
    50: '#c976ab',
    500: '#ad3588',
    950: '#000000',
  },
}

SCSS

$custom: #ad3588;
$custom-light: #c976ab;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3588",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 136
  },
  "hsl": {
    "h": 318.5,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.53283,
    "c": 0.17835,
    "h": 342.5
  },
  "luminance": 0.13208
}

Semantic roles & 50–950 ramp

primary

#AD3588

secondary

#7BC391

accent

#DD784B

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD3588

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →