#AD357F#AD357F
#AD357F is a mid, vivid pink. Relative luminance 0.130; OKLCH L 52.9% C 0.173 H 346.7°. Best body text is #FFFFFF at 5.85:1 contrast (WCAG AA passes).
Color values
| HEX | #AD357F |
|---|---|
| RGB | rgb(173, 53, 127) |
| HSL | hsl(323, 53%, 44%) |
| HSV | hsv(323, 69%, 68%) |
| CMYK | cmyk(0%, 69.4%, 26.6%, 32.2%) |
| CIE-LAB | lab(42.71, 55.50, -15.06) |
| CIE-LCH | lch(42.71, 57.50, 344.82°) |
| OKLab | oklab(52.89% 0.1682 -0.0398) |
| OKLCH | oklch(52.89% 0.173 346.7) |
| XYZ | xyz(22.3384, 12.9651, 21.4006) |
| Luminance | 0.1296 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Mediumvioletred
#C71585
ΔE00 4.53
Magenta (survey)
#C20078
ΔE00 4.77
Red Violet
#9E0168
ΔE00 7.29
Light Plum
#9D5783
ΔE00 7.63
Ugly Purple
#A442A0
ΔE00 7.78
Warm Purple
#952E8F
ΔE00 8.14
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD357F #35AD63
analogous
#9F35AD #AD357F #AD3543
triadic
#AD357F #7FAD35 #357FAD
tetradic
#AD357F #AD9F35 #35AD63 #3543AD
square
#AD357F #AD9F35 #35AD63 #3543AD
split-complementary
#AD357F #43AD35 #35AD9F
monochromatic
#4F183A #7E275D #AD357F #CB549D #D983B8
Accessibility & contrast
On white
5.85
#AD357F on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.59
#AD357F on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD357F
5.85:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD357F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD357F | 1.00 | 5.85 | 3.59 | 5.85 |
| #FFFFFF | 5.85 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.59 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.85 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#445881
Deuteranopia (green-blind)
#676C7C
Tritanopia (blue-blind)
#B93255
Achromatopsia (no color)
#656565
Design tokens & code
CSS
--color: #ad357f; /* rgb */ color: rgb(173, 53, 127); /* oklch */ color: oklch(52.9% 0.173 346.7);
Tailwind
colors: {
custom: {
50: '#c976a4',
500: '#ad357f',
950: '#000000',
},
}SCSS
$custom: #ad357f; $custom-light: #c976a4; $custom-dark: #000000;
JSON
{
"hex": "#ad357f",
"rgb": {
"r": 173,
"g": 53,
"b": 127
},
"hsl": {
"h": 323,
"s": 53.097,
"l": 44.314
},
"oklch": {
"l": 0.52894,
"c": 0.17283,
"h": 346.7
},
"luminance": 0.12963
}Semantic roles & 50–950 ramp
primary
#AD357F
secondary
#7BC397
accent
#DD834B
background
#FCF7FA
surface
#F9EDF4
border
#D2C8CE
text
#14090F
muted
#827B7F