#AD3553#AD3553

#AD3553 is a mid, vivid red. Relative luminance 0.121; OKLCH L 51.4% C 0.156 H 9.7°. Best body text is #FFFFFF at 6.16:1 contrast (WCAG AA passes).

Color values

HEX	#AD3553
RGB	rgb(173, 53, 83)
HSL	hsl(345, 53%, 44%)
HSV	hsv(345, 69%, 68%)
CMYK	cmyk(0%, 69.4%, 52%, 32.2%)
CIE-LAB	lab(41.31, 50.73, 10.25)
CIE-LCH	lch(41.31, 51.75, 11.42°)
OKLab	oklab(51.4% 0.154 0.0262)
OKLCH	oklch(51.4% 0.156 9.7)
XYZ	xyz(20.0697, 12.0576, 9.4524)
Luminance	0.1206 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3553 #35AD8F

analogous

#AD358F #AD3553 #AD5335

triadic

#AD3553 #53AD35 #3553AD

tetradic

#AD3553 #8FAD35 #35AD8F #5335AD

square

#AD3553 #8FAD35 #35AD8F #5335AD

split-complementary

#AD3553 #35AD53 #358FAD

monochromatic

#4F1826 #7E273D #AD3553 #CB5472 #D98399

Accessibility & contrast

On white

6.16

#AD3553 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.41

#AD3553 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3553

6.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3553	#FFFFFF	#000000	##FFFFFF
##AD3553	1.00	6.16	3.41	6.16
#FFFFFF	6.16	1.00	21.00	1.00
#000000	3.41	21.00	1.00	21.00
##FFFFFF	6.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#525254

Deuteranopia (green-blind)

#716A50

Tritanopia (blue-blind)

#BD1E41

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad3553;
/* rgb */ color: rgb(173, 53, 83);
/* oklch */ color: oklch(51.4% 0.156 9.7);

Tailwind

colors: {
  custom: {
    50: '#cb7483',
    500: '#ad3553',
    950: '#000000',
  },
}

SCSS

$custom: #ad3553;
$custom-light: #cb7483;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3553",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 83
  },
  "hsl": {
    "h": 345,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.514,
    "c": 0.1562,
    "h": 9.7
  },
  "luminance": 0.12055
}

Semantic roles & 50–950 ramp

primary

#AD3553

secondary

#7BC3B1

accent

#DDB84B

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#14090A

muted

#837B7C

Preview Lab

Preview with #AD3553

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →