#AD3549#AD3549

#AD3549 is a mid, vivid red. Relative luminance 0.119; OKLCH L 51.2% C 0.155 H 15.0°. Best body text is #FFFFFF at 6.21:1 contrast (WCAG AA passes).

Color values

HEX	#AD3549
RGB	rgb(173, 53, 73)
HSL	hsl(350, 53%, 44%)
HSV	hsv(350, 69%, 68%)
CMYK	cmyk(0%, 69.4%, 57.8%, 32.2%)
CIE-LAB	lab(41.08, 49.92, 16.20)
CIE-LCH	lch(41.08, 52.49, 17.97°)
OKLab	oklab(51.16% 0.15 0.0401)
OKLCH	oklch(51.16% 0.155 15)
XYZ	xyz(19.7111, 11.9142, 7.5638)
Luminance	0.1191 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3549 #35AD99

analogous

#AD3585 #AD3549 #AD5D35

triadic

#AD3549 #49AD35 #3549AD

tetradic

#AD3549 #85AD35 #35AD99 #5D35AD

square

#AD3549 #85AD35 #35AD99 #5D35AD

split-complementary

#AD3549 #35AD5D #3585AD

monochromatic

#4F1821 #7E2735 #AD3549 #CB5468 #D98392

Accessibility & contrast

On white

6.21

#AD3549 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.38

#AD3549 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3549

6.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3549	#FFFFFF	#000000	##FFFFFF
##AD3549	1.00	6.21	3.38	6.21
#FFFFFF	6.21	1.00	21.00	1.00
#000000	3.38	21.00	1.00	21.00
##FFFFFF	6.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#535149

Deuteranopia (green-blind)

#726A46

Tritanopia (blue-blind)

#BD1A3D

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad3549;
/* rgb */ color: rgb(173, 53, 73);
/* oklch */ color: oklch(51.2% 0.155 15.0);

Tailwind

colors: {
  custom: {
    50: '#cc747b',
    500: '#ad3549',
    950: '#000000',
  },
}

SCSS

$custom: #ad3549;
$custom-light: #cc747b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3549",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 73
  },
  "hsl": {
    "h": 350,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.51156,
    "c": 0.15528,
    "h": 15
  },
  "luminance": 0.11911
}

Semantic roles & 50–950 ramp

primary

#AD3549

secondary

#7BC3B7

accent

#DDC44B

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150909

muted

#837B7B

Preview Lab

Preview with #AD3549

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →