#AD3548#AD3548

#AD3548 is a mid, vivid red. Relative luminance 0.119; OKLCH L 51.1% C 0.155 H 15.5°. Best body text is #FFFFFF at 6.21:1 contrast (WCAG AA passes).

Color values

HEX	#AD3548
RGB	rgb(173, 53, 72)
HSL	hsl(351, 53%, 44%)
HSV	hsv(351, 69%, 68%)
CMYK	cmyk(0%, 69.4%, 58.4%, 32.2%)
CIE-LAB	lab(41.06, 49.85, 16.79)
CIE-LCH	lch(41.06, 52.60, 18.62°)
OKLab	oklab(51.13% 0.1496 0.0415)
OKLCH	oklch(51.13% 0.155 15.5)
XYZ	xyz(19.6782, 11.9010, 7.3906)
Luminance	0.1190 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3548 #35AD9A

analogous

#AD3584 #AD3548 #AD5E35

triadic

#AD3548 #48AD35 #3548AD

tetradic

#AD3548 #84AD35 #35AD9A #5E35AD

square

#AD3548 #84AD35 #35AD9A #5E35AD

split-complementary

#AD3548 #35AD5E #3584AD

monochromatic

#4F1821 #7E2735 #AD3548 #CB5467 #D98391

Accessibility & contrast

On white

6.21

#AD3548 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.38

#AD3548 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3548

6.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3548	#FFFFFF	#000000	##FFFFFF
##AD3548	1.00	6.21	3.38	6.21
#FFFFFF	6.21	1.00	21.00	1.00
#000000	3.38	21.00	1.00	21.00
##FFFFFF	6.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#545148

Deuteranopia (green-blind)

#726A45

Tritanopia (blue-blind)

#BD193D

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad3548;
/* rgb */ color: rgb(173, 53, 72);
/* oklch */ color: oklch(51.1% 0.155 15.5);

Tailwind

colors: {
  custom: {
    50: '#cc747a',
    500: '#ad3548',
    950: '#000000',
  },
}

SCSS

$custom: #ad3548;
$custom-light: #cc747a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3548",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 72
  },
  "hsl": {
    "h": 350.5,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.51133,
    "c": 0.15525,
    "h": 15.5
  },
  "luminance": 0.11898
}

Semantic roles & 50–950 ramp

primary

#AD3548

secondary

#7BC3B7

accent

#DDC64B

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150909

muted

#837B7B

Preview Lab

Preview with #AD3548

Body copy rendered with the generated semantic roles for this colour.

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