#AD3547#AD3547

#AD3547 is a mid, vivid red. Relative luminance 0.119; OKLCH L 51.1% C 0.155 H 16.0°. Best body text is #FFFFFF at 6.22:1 contrast (WCAG AA passes).

Color values

HEX	#AD3547
RGB	rgb(173, 53, 71)
HSL	hsl(351, 53%, 44%)
HSV	hsv(351, 69%, 68%)
CMYK	cmyk(0%, 69.4%, 59%, 32.2%)
CIE-LAB	lab(41.04, 49.78, 17.39)
CIE-LCH	lch(41.04, 52.73, 19.26°)
OKLab	oklab(51.11% 0.1492 0.0428)
OKLCH	oklch(51.11% 0.155 16)
XYZ	xyz(19.6459, 11.8881, 7.2201)
Luminance	0.1188 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3547 #35AD9B

analogous

#AD3583 #AD3547 #AD5F35

triadic

#AD3547 #47AD35 #3547AD

tetradic

#AD3547 #83AD35 #35AD9B #5F35AD

square

#AD3547 #83AD35 #35AD9B #5F35AD

split-complementary

#AD3547 #35AD5F #3583AD

monochromatic

#4F1821 #7E2734 #AD3547 #CB5466 #D98390

Accessibility & contrast

On white

6.22

#AD3547 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.38

#AD3547 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3547

6.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3547	#FFFFFF	#000000	##FFFFFF
##AD3547	1.00	6.22	3.38	6.22
#FFFFFF	6.22	1.00	21.00	1.00
#000000	3.38	21.00	1.00	21.00
##FFFFFF	6.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#545147

Deuteranopia (green-blind)

#726A44

Tritanopia (blue-blind)

#BD193C

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad3547;
/* rgb */ color: rgb(173, 53, 71);
/* oklch */ color: oklch(51.1% 0.155 16.0);

Tailwind

colors: {
  custom: {
    50: '#cc747a',
    500: '#ad3547',
    950: '#000000',
  },
}

SCSS

$custom: #ad3547;
$custom-light: #cc747a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3547",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 71
  },
  "hsl": {
    "h": 351,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.51111,
    "c": 0.15523,
    "h": 16
  },
  "luminance": 0.11885
}

Semantic roles & 50–950 ramp

primary

#AD3547

secondary

#7BC3B8

accent

#DDC74B

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150909

muted

#837B7B

Preview Lab

Preview with #AD3547

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →