#AD353D#AD353D

#AD353D is a mid, vivid red. Relative luminance 0.118; OKLCH L 50.9% C 0.156 H 21.0°. Best body text is #FFFFFF at 6.26:1 contrast (WCAG AA passes).

Color values

HEX	#AD353D
RGB	rgb(173, 53, 61)
HSL	hsl(356, 53%, 44%)
HSV	hsv(356, 69%, 68%)
CMYK	cmyk(0%, 69.4%, 64.7%, 32.2%)
CIE-LAB	lab(40.85, 49.11, 23.34)
CIE-LCH	lch(40.85, 54.37, 25.42°)
OKLab	oklab(50.91% 0.1452 0.0557)
OKLCH	oklch(50.91% 0.156 21)
XYZ	xyz(19.3510, 11.7701, 5.6669)
Luminance	0.1177 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD353D #35ADA5

analogous

#AD3579 #AD353D #AD6935

triadic

#AD353D #3DAD35 #353DAD

tetradic

#AD353D #79AD35 #35ADA5 #6935AD

square

#AD353D #79AD35 #35ADA5 #6935AD

split-complementary

#AD353D #35AD69 #3579AD

monochromatic

#4F181C #7E272C #AD353D #CB545C #D98389

Accessibility & contrast

On white

6.26

#AD353D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#AD353D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD353D

6.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD353D	#FFFFFF	#000000	##FFFFFF
##AD353D	1.00	6.26	3.35	6.26
#FFFFFF	6.26	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#55503C

Deuteranopia (green-blind)

#746A3A

Tritanopia (blue-blind)

#BE1539

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad353d;
/* rgb */ color: rgb(173, 53, 61);
/* oklch */ color: oklch(50.9% 0.156 21.0);

Tailwind

colors: {
  custom: {
    50: '#cc7472',
    500: '#ad353d',
    950: '#000000',
  },
}

SCSS

$custom: #ad353d;
$custom-light: #cc7472;
$custom-dark: #000000;

JSON

{
  "hex": "#ad353d",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 61
  },
  "hsl": {
    "h": 356,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.50909,
    "c": 0.15551,
    "h": 21
  },
  "luminance": 0.11767
}

Semantic roles & 50–950 ramp

primary

#AD353D

secondary

#7BC3BE

accent

#DDD34B

background

#FDF7F6

surface

#FAEDEC

border

#D3C8C7

text

#150908

muted

#837B7B

Preview Lab

Preview with #AD353D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →