#AD353C#AD353C

#AD353C is a mid, vivid red. Relative luminance 0.118; OKLCH L 50.9% C 0.156 H 21.5°. Best body text is #FFFFFF at 6.27:1 contrast (WCAG AA passes).

Color values

HEX	#AD353C
RGB	rgb(173, 53, 60)
HSL	hsl(357, 53%, 44%)
HSV	hsv(357, 69%, 68%)
CMYK	cmyk(0%, 69.4%, 65.3%, 32.2%)
CIE-LAB	lab(40.83, 49.05, 23.94)
CIE-LCH	lch(40.83, 54.57, 26.01°)
OKLab	oklab(50.89% 0.1448 0.0569)
OKLCH	oklch(50.89% 0.156 21.5)
XYZ	xyz(19.3243, 11.7595, 5.5263)
Luminance	0.1176 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD353C #35ADA6

analogous

#AD3578 #AD353C #AD6A35

triadic

#AD353C #3CAD35 #353CAD

tetradic

#AD353C #78AD35 #35ADA6 #6A35AD

square

#AD353C #78AD35 #35ADA6 #6A35AD

split-complementary

#AD353C #35AD6A #3578AD

monochromatic

#4F181C #7E272C #AD353C #CB545B #D98388

Accessibility & contrast

On white

6.27

#AD353C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#AD353C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD353C

6.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD353C	#FFFFFF	#000000	##FFFFFF
##AD353C	1.00	6.27	3.35	6.27
#FFFFFF	6.27	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#55503B

Deuteranopia (green-blind)

#746A39

Tritanopia (blue-blind)

#BE1439

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad353c;
/* rgb */ color: rgb(173, 53, 60);
/* oklch */ color: oklch(50.9% 0.156 21.5);

Tailwind

colors: {
  custom: {
    50: '#cc7471',
    500: '#ad353c',
    950: '#000000',
  },
}

SCSS

$custom: #ad353c;
$custom-light: #cc7471;
$custom-dark: #000000;

JSON

{
  "hex": "#ad353c",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 60
  },
  "hsl": {
    "h": 356.5,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.5089,
    "c": 0.15559,
    "h": 21.5
  },
  "luminance": 0.11757
}

Semantic roles & 50–950 ramp

primary

#AD353C

secondary

#7BC3BE

accent

#DDD44B

background

#FDF7F6

surface

#FAEDEC

border

#D3C8C7

text

#150907

muted

#837B7A

Preview Lab

Preview with #AD353C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →