#AD353B#AD353B

#AD353B is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.9% C 0.156 H 21.9°. Best body text is #FFFFFF at 6.27:1 contrast (WCAG AA passes).

Color values

HEX	#AD353B
RGB	rgb(173, 53, 59)
HSL	hsl(357, 53%, 44%)
HSV	hsv(357, 69%, 68%)
CMYK	cmyk(0%, 69.4%, 65.9%, 32.2%)
CIE-LAB	lab(40.81, 48.98, 24.53)
CIE-LCH	lch(40.81, 54.78, 26.60°)
OKLab	oklab(50.87% 0.1444 0.0581)
OKLCH	oklch(50.87% 0.156 21.9)
XYZ	xyz(19.2981, 11.7490, 5.3884)
Luminance	0.1175 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD353B #35ADA7

analogous

#AD3577 #AD353B #AD6B35

triadic

#AD353B #3BAD35 #353BAD

tetradic

#AD353B #77AD35 #35ADA7 #6B35AD

square

#AD353B #77AD35 #35ADA7 #6B35AD

split-complementary

#AD353B #35AD6B #3577AD

monochromatic

#4F181B #7E272B #AD353B #CB545A #D98388

Accessibility & contrast

On white

6.27

#AD353B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#AD353B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD353B

6.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD353B	#FFFFFF	#000000	##FFFFFF
##AD353B	1.00	6.27	3.35	6.27
#FFFFFF	6.27	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#56503A

Deuteranopia (green-blind)

#746A38

Tritanopia (blue-blind)

#BE1438

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad353b;
/* rgb */ color: rgb(173, 53, 59);
/* oklch */ color: oklch(50.9% 0.156 21.9);

Tailwind

colors: {
  custom: {
    50: '#cc7471',
    500: '#ad353b',
    950: '#000000',
  },
}

SCSS

$custom: #ad353b;
$custom-light: #cc7471;
$custom-dark: #000000;

JSON

{
  "hex": "#ad353b",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 59
  },
  "hsl": {
    "h": 357,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.50872,
    "c": 0.15568,
    "h": 21.9
  },
  "luminance": 0.11746
}

Semantic roles & 50–950 ramp

primary

#AD353B

secondary

#7BC3BF

accent

#DDD54B

background

#FDF7F6

surface

#FAEDEC

border

#D3C8C7

text

#150907

muted

#837B7A

Preview Lab

Preview with #AD353B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →