#AD352F#AD352F

#AD352F is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.7% C 0.157 H 27.1°. Best body text is #FFFFFF at 6.31:1 contrast (WCAG AA passes).

Color values

HEX	#AD352F
RGB	rgb(173, 53, 47)
HSL	hsl(3, 57%, 43%)
HSV	hsv(3, 73%, 68%)
CMYK	cmyk(0%, 69.4%, 72.8%, 32.2%)
CIE-LAB	lab(40.64, 48.35, 31.53)
CIE-LCH	lch(40.64, 57.72, 33.11°)
OKLab	oklab(50.68% 0.1399 0.0717)
OKLCH	oklch(50.68% 0.157 27.1)
XYZ	xyz(19.0219, 11.6385, 3.9336)
Luminance	0.1164 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD352F #2FA7AD

analogous

#AD2F68 #AD352F #AD742F

triadic

#AD352F #2FAD35 #352FAD

tetradic

#AD352F #68AD2F #2FA7AD #742FAD

square

#AD352F #68AD2F #2FA7AD #742FAD

split-complementary

#AD352F #2FAD74 #2F68AD

monochromatic

#4D1815 #7D2622 #AD352F #CE514B #DB807B

Accessibility & contrast

On white

6.31

#AD352F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.33

#AD352F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD352F

6.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD352F	#FFFFFF	#000000	##FFFFFF
##AD352F	1.00	6.31	3.33	6.31
#FFFFFF	6.31	1.00	21.00	1.00
#000000	3.33	21.00	1.00	21.00
##FFFFFF	6.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#574F2D

Deuteranopia (green-blind)

#75692B

Tritanopia (blue-blind)

#BE0E35

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad352f;
/* rgb */ color: rgb(173, 53, 47);
/* oklch */ color: oklch(50.7% 0.157 27.1);

Tailwind

colors: {
  custom: {
    50: '#cd7468',
    500: '#ad352f',
    950: '#000000',
  },
}

SCSS

$custom: #ad352f;
$custom-light: #cd7468;
$custom-dark: #000000;

JSON

{
  "hex": "#ad352f",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 47
  },
  "hsl": {
    "h": 2.857,
    "s": 57.273,
    "l": 43.137
  },
  "oklch": {
    "l": 0.50681,
    "c": 0.15716,
    "h": 27.1
  },
  "luminance": 0.11636
}

Semantic roles & 50–950 ramp

primary

#AD352F

secondary

#74C0C4

accent

#D9E147

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150906

muted

#837B7A

Preview Lab

Preview with #AD352F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →