#AD352D#AD352D

#AD352D is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.7% C 0.157 H 27.9°. Best body text is #FFFFFF at 6.32:1 contrast (WCAG AA passes).

Color values

HEX	#AD352D
RGB	rgb(173, 53, 45)
HSL	hsl(4, 59%, 43%)
HSV	hsv(4, 74%, 68%)
CMYK	cmyk(0%, 69.4%, 74%, 32.2%)
CIE-LAB	lab(40.61, 48.25, 32.67)
CIE-LCH	lch(40.61, 58.27, 34.10°)
OKLab	oklab(50.65% 0.1392 0.0737)
OKLCH	oklch(50.65% 0.157 27.9)
XYZ	xyz(18.9824, 11.6227, 3.7260)
Luminance	0.1162 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD352D #2DA5AD

analogous

#AD2D65 #AD352D #AD752D

triadic

#AD352D #2DAD35 #352DAD

tetradic

#AD352D #65AD2D #2DA5AD #752DAD

square

#AD352D #65AD2D #2DA5AD #752DAD

split-complementary

#AD352D #2DAD75 #2D65AD

monochromatic

#4C1714 #7C2620 #AD352D #CF5048 #DC7F78

Accessibility & contrast

On white

6.32

#AD352D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.32

#AD352D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD352D

6.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD352D	#FFFFFF	#000000	##FFFFFF
##AD352D	1.00	6.32	3.32	6.32
#FFFFFF	6.32	1.00	21.00	1.00
#000000	3.32	21.00	1.00	21.00
##FFFFFF	6.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#574F2B

Deuteranopia (green-blind)

#756929

Tritanopia (blue-blind)

#BE0E34

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad352d;
/* rgb */ color: rgb(173, 53, 45);
/* oklch */ color: oklch(50.7% 0.157 27.9);

Tailwind

colors: {
  custom: {
    50: '#cd7466',
    500: '#ad352d',
    950: '#000000',
  },
}

SCSS

$custom: #ad352d;
$custom-light: #cd7466;
$custom-dark: #000000;

JSON

{
  "hex": "#ad352d",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 45
  },
  "hsl": {
    "h": 3.75,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.50654,
    "c": 0.15748,
    "h": 27.9
  },
  "luminance": 0.1162
}

Semantic roles & 50–950 ramp

primary

#AD352D

secondary

#72BFC4

accent

#D8E246

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150906

muted

#837B7A

Preview Lab

Preview with #AD352D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →