#AD352B#AD352B

#AD352B is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.6% C 0.158 H 28.7°. Best body text is #FFFFFF at 6.32:1 contrast (WCAG AA passes).

Color values

HEX	#AD352B
RGB	rgb(173, 53, 43)
HSL	hsl(5, 60%, 42%)
HSV	hsv(5, 75%, 68%)
CMYK	cmyk(0%, 69.4%, 75.1%, 32.2%)
CIE-LAB	lab(40.59, 48.17, 33.80)
CIE-LCH	lch(40.59, 58.84, 35.06°)
OKLab	oklab(50.63% 0.1385 0.0757)
OKLCH	oklch(50.63% 0.158 28.7)
XYZ	xyz(18.9448, 11.6077, 3.5280)
Luminance	0.1161 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD352B #2BA3AD

analogous

#AD2B62 #AD352B #AD762B

triadic

#AD352B #2BAD35 #352BAD

tetradic

#AD352B #62AD2B #2BA3AD #762BAD

square

#AD352B #62AD2B #2BA3AD #762BAD

split-complementary

#AD352B #2BAD76 #2B62AD

monochromatic

#4B1713 #7C261F #AD352B #D14F45 #DD7E76

Accessibility & contrast

On white

6.32

#AD352B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.32

#AD352B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD352B

6.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD352B	#FFFFFF	#000000	##FFFFFF
##AD352B	1.00	6.32	3.32	6.32
#FFFFFF	6.32	1.00	21.00	1.00
#000000	3.32	21.00	1.00	21.00
##FFFFFF	6.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#574F29

Deuteranopia (green-blind)

#756927

Tritanopia (blue-blind)

#BE0D34

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad352b;
/* rgb */ color: rgb(173, 53, 43);
/* oklch */ color: oklch(50.6% 0.158 28.7);

Tailwind

colors: {
  custom: {
    50: '#cd7465',
    500: '#ad352b',
    950: '#000000',
  },
}

SCSS

$custom: #ad352b;
$custom-light: #cd7465;
$custom-dark: #000000;

JSON

{
  "hex": "#ad352b",
  "rgb": {
    "r": 173,
    "g": 53,
    "b": 43
  },
  "hsl": {
    "h": 4.615,
    "s": 60.185,
    "l": 42.353
  },
  "oklch": {
    "l": 0.50628,
    "c": 0.15781,
    "h": 28.7
  },
  "luminance": 0.11605
}

Semantic roles & 50–950 ramp

primary

#AD352B

secondary

#6FBEC4

accent

#D7E344

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150905

muted

#837B7A

Preview Lab

Preview with #AD352B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →