#AD34AF#AD34AF

#AD34AF is a mid, highly saturated purple. Relative luminance 0.144; OKLCH L 55.2% C 0.208 H 327.3°. Best body text is #FFFFFF at 5.40:1 contrast (WCAG AA passes).

Color values

HEX	#AD34AF
RGB	rgb(173, 52, 175)
HSL	hsl(299, 54%, 45%)
HSV	hsv(299, 70%, 69%)
CMYK	cmyk(1.1%, 70.3%, 0%, 31.4%)
CIE-LAB	lab(44.85, 63.10, -40.62)
CIE-LCH	lch(44.85, 75.04, 327.23°)
OKLab	oklab(55.19% 0.1751 -0.1126)
OKLCH	oklch(55.19% 0.208 327.3)
XYZ	xyz(26.1990, 14.4372, 41.9559)
Luminance	0.1444 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD34AF #36AF34

analogous

#6F34AF #AD34AF #AF3474

triadic

#AD34AF #AFAD34 #34AFAD

tetradic

#AD34AF #AF6F34 #36AF34 #3474AF

square

#AD34AF #AF6F34 #36AF34 #3474AF

split-complementary

#AD34AF #74AF34 #34AF6F

monochromatic

#501851 #7E2680 #AD34AF #CA54CC #D983DA

Accessibility & contrast

On white

5.40

#AD34AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#AD34AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD34AF

5.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD34AF	#FFFFFF	#000000	##FFFFFF
##AD34AF	1.00	5.40	3.89	5.40
#FFFFFF	5.40	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1D60B2

Deuteranopia (green-blind)

#526FAC

Tritanopia (blue-blind)

#B2476E

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad34af;
/* rgb */ color: rgb(173, 52, 175);
/* oklch */ color: oklch(55.2% 0.208 327.3);

Tailwind

colors: {
  custom: {
    50: '#c977c7',
    500: '#ad34af',
    950: '#000000',
  },
}

SCSS

$custom: #ad34af;
$custom-light: #c977c7;
$custom-dark: #000000;

JSON

{
  "hex": "#ad34af",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 175
  },
  "hsl": {
    "h": 299.024,
    "s": 54.185,
    "l": 44.51
  },
  "oklch": {
    "l": 0.55187,
    "c": 0.20814,
    "h": 327.3
  },
  "luminance": 0.14435
}

Semantic roles & 50–950 ramp

primary

#AD34AF

secondary

#7CC47B

accent

#DE4A4D

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD34AF

Body copy rendered with the generated semantic roles for this colour.

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