#AD34AC#AD34AC

#AD34AC is a mid, highly saturated purple. Relative luminance 0.143; OKLCH L 55.0% C 0.206 H 328.3°. Best body text is #FFFFFF at 5.44:1 contrast (WCAG AA passes).

Color values

HEX	#AD34AC
RGB	rgb(173, 52, 172)
HSL	hsl(300, 54%, 44%)
HSV	hsv(300, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 0.6%, 32.2%)
CIE-LAB	lab(44.69, 62.60, -39.10)
CIE-LCH	lch(44.69, 73.81, 328.01°)
OKLab	oklab(55.02% 0.175 -0.1082)
OKLCH	oklch(55.02% 0.206 328.3)
XYZ	xyz(25.9077, 14.3206, 40.4213)
Luminance	0.1432 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD34AC #34AD35

analogous

#7234AD #AD34AC #AD3470

triadic

#AD34AC #ACAD34 #34ACAD

tetradic

#AD34AC #AD7234 #34AD35 #3470AD

square

#AD34AC #AD7234 #34AD35 #3470AD

split-complementary

#AD34AC #70AD34 #34AD72

monochromatic

#4F184E #7E267D #AD34AC #CB53CA #D982D9

Accessibility & contrast

On white

5.44

#AD34AC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.86

#AD34AC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD34AC

5.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD34AC	#FFFFFF	#000000	##FFFFFF
##AD34AC	1.00	5.44	3.86	5.44
#FFFFFF	5.44	1.00	21.00	1.00
#000000	3.86	21.00	1.00	21.00
##FFFFFF	5.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2160AF

Deuteranopia (green-blind)

#546FA9

Tritanopia (blue-blind)

#B3456C

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad34ac;
/* rgb */ color: rgb(173, 52, 172);
/* oklch */ color: oklch(55.0% 0.206 328.3);

Tailwind

colors: {
  custom: {
    50: '#c977c5',
    500: '#ad34ac',
    950: '#000000',
  },
}

SCSS

$custom: #ad34ac;
$custom-light: #c977c5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad34ac",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 172
  },
  "hsl": {
    "h": 300.496,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.55016,
    "c": 0.20576,
    "h": 328.3
  },
  "luminance": 0.14319
}

Semantic roles & 50–950 ramp

primary

#AD34AC

secondary

#7AC37B

accent

#DD4C4B

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD34AC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →