#AD34AB#AD34AB

#AD34AB is a mid, highly saturated purple. Relative luminance 0.143; OKLCH L 55.0% C 0.205 H 328.6°. Best body text is #FFFFFF at 5.45:1 contrast (WCAG AA passes).

Color values

HEX	#AD34AB
RGB	rgb(173, 52, 171)
HSL	hsl(301, 54%, 44%)
HSV	hsv(301, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 1.2%, 32.2%)
CIE-LAB	lab(44.64, 62.43, -38.60)
CIE-LCH	lch(44.64, 73.40, 328.27°)
OKLab	oklab(54.96% 0.175 -0.1067)
OKLCH	oklch(54.96% 0.205 328.6)
XYZ	xyz(25.8120, 14.2824, 39.9174)
Luminance	0.1428 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD34AB #34AD36

analogous

#7334AD #AD34AB #AD346F

triadic

#AD34AB #ABAD34 #34ABAD

tetradic

#AD34AB #AD7334 #34AD36 #346FAD

square

#AD34AB #AD7334 #34AD36 #346FAD

split-complementary

#AD34AB #6FAD34 #34AD73

monochromatic

#4F184E #7E267C #AD34AB #CB53C9 #D982D8

Accessibility & contrast

On white

5.45

#AD34AB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.86

#AD34AB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD34AB

5.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD34AB	#FFFFFF	#000000	##FFFFFF
##AD34AB	1.00	5.45	3.86	5.45
#FFFFFF	5.45	1.00	21.00	1.00
#000000	3.86	21.00	1.00	21.00
##FFFFFF	5.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#225FAE

Deuteranopia (green-blind)

#556FA8

Tritanopia (blue-blind)

#B3456C

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad34ab;
/* rgb */ color: rgb(173, 52, 171);
/* oklch */ color: oklch(55.0% 0.205 328.6);

Tailwind

colors: {
  custom: {
    50: '#c977c4',
    500: '#ad34ab',
    950: '#000000',
  },
}

SCSS

$custom: #ad34ab;
$custom-light: #c977c4;
$custom-dark: #000000;

JSON

{
  "hex": "#ad34ab",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 171
  },
  "hsl": {
    "h": 300.992,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.54959,
    "c": 0.20498,
    "h": 328.6
  },
  "luminance": 0.1428
}

Semantic roles & 50–950 ramp

primary

#AD34AB

secondary

#7AC37B

accent

#DD4D4B

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD34AB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →