#AD34A3#AD34A3

#AD34A3 is a mid, vivid purple. Relative luminance 0.140; OKLCH L 54.5% C 0.199 H 331.5°. Best body text is #FFFFFF at 5.53:1 contrast (WCAG AA passes).

Color values

HEX	#AD34A3
RGB	rgb(173, 52, 163)
HSL	hsl(305, 54%, 44%)
HSV	hsv(305, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 5.8%, 32.2%)
CIE-LAB	lab(44.21, 61.13, -34.51)
CIE-LCH	lch(44.21, 70.19, 330.55°)
OKLab	oklab(54.52% 0.1747 -0.0949)
OKLCH	oklch(54.52% 0.199 331.5)
XYZ	xyz(25.0724, 13.9865, 36.0224)
Luminance	0.1399 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD34A3 #34AD3E

analogous

#7B34AD #AD34A3 #AD3467

triadic

#AD34A3 #A3AD34 #34A3AD

tetradic

#AD34A3 #AD7B34 #34AD3E #3467AD

square

#AD34A3 #AD7B34 #34AD3E #3467AD

split-complementary

#AD34A3 #67AD34 #34AD7B

monochromatic

#4F184A #7E2677 #AD34A3 #CB53C1 #D982D2

Accessibility & contrast

On white

5.53

#AD34A3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.80

#AD34A3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD34A3

5.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD34A3	#FFFFFF	#000000	##FFFFFF
##AD34A3	1.00	5.53	3.80	5.53
#FFFFFF	5.53	1.00	21.00	1.00
#000000	3.80	21.00	1.00	21.00
##FFFFFF	5.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2C5EA6

Deuteranopia (green-blind)

#596FA0

Tritanopia (blue-blind)

#B44167

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad34a3;
/* rgb */ color: rgb(173, 52, 163);
/* oklch */ color: oklch(54.5% 0.199 331.5);

Tailwind

colors: {
  custom: {
    50: '#c976be',
    500: '#ad34a3',
    950: '#000000',
  },
}

SCSS

$custom: #ad34a3;
$custom-light: #c976be;
$custom-dark: #000000;

JSON

{
  "hex": "#ad34a3",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 163
  },
  "hsl": {
    "h": 304.959,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.54519,
    "c": 0.19877,
    "h": 331.5
  },
  "luminance": 0.13985
}

Semantic roles & 50–950 ramp

primary

#AD34A3

secondary

#7AC380

accent

#DD574B

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD34A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →