#AD34A2#AD34A2

#AD34A2 is a mid, vivid purple. Relative luminance 0.139; OKLCH L 54.5% C 0.198 H 331.9°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#AD34A2
RGB	rgb(173, 52, 162)
HSL	hsl(305, 54%, 44%)
HSV	hsv(305, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 6.4%, 32.2%)
CIE-LAB	lab(44.16, 60.97, -33.99)
CIE-LCH	lch(44.16, 69.80, 330.86°)
OKLab	oklab(54.47% 0.1746 -0.0934)
OKLCH	oklch(54.47% 0.198 331.9)
XYZ	xyz(24.9832, 13.9508, 35.5524)
Luminance	0.1395 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD34A2 #34AD3F

analogous

#7C34AD #AD34A2 #AD3465

triadic

#AD34A2 #A2AD34 #34A2AD

tetradic

#AD34A2 #AD7C34 #34AD3F #3465AD

square

#AD34A2 #AD7C34 #34AD3F #3465AD

split-complementary

#AD34A2 #65AD34 #34AD7C

monochromatic

#4F184A #7E2676 #AD34A2 #CB53C0 #D982D1

Accessibility & contrast

On white

5.54

#AD34A2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#AD34A2 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD34A2

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD34A2	#FFFFFF	#000000	##FFFFFF
##AD34A2	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D5EA5

Deuteranopia (green-blind)

#596E9F

Tritanopia (blue-blind)

#B44167

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad34a2;
/* rgb */ color: rgb(173, 52, 162);
/* oklch */ color: oklch(54.5% 0.198 331.9);

Tailwind

colors: {
  custom: {
    50: '#c976be',
    500: '#ad34a2',
    950: '#000000',
  },
}

SCSS

$custom: #ad34a2;
$custom-light: #c976be;
$custom-dark: #000000;

JSON

{
  "hex": "#ad34a2",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 162
  },
  "hsl": {
    "h": 305.455,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.54466,
    "c": 0.19801,
    "h": 331.9
  },
  "luminance": 0.13949
}

Semantic roles & 50–950 ramp

primary

#AD34A2

secondary

#7AC381

accent

#DD584B

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD34A2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →