#AD349F#AD349F

#AD349F is a mid, vivid purple. Relative luminance 0.138; OKLCH L 54.3% C 0.196 H 333.0°. Best body text is #FFFFFF at 5.57:1 contrast (WCAG AA passes).

Color values

HEX	#AD349F
RGB	rgb(173, 52, 159)
HSL	hsl(307, 54%, 44%)
HSV	hsv(307, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 8.1%, 32.2%)
CIE-LAB	lab(44.01, 60.49, -32.44)
CIE-LCH	lch(44.01, 68.64, 331.80°)
OKLab	oklab(54.31% 0.1744 -0.0889)
OKLCH	oklch(54.31% 0.196 333)
XYZ	xyz(24.7197, 13.8454, 34.1647)
Luminance	0.1384 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD349F #34AD42

analogous

#7F34AD #AD349F #AD3463

triadic

#AD349F #9FAD34 #349FAD

tetradic

#AD349F #AD7F34 #34AD42 #3463AD

square

#AD349F #AD7F34 #34AD42 #3463AD

split-complementary

#AD349F #63AD34 #34AD7F

monochromatic

#4F1849 #7E2674 #AD349F #CB53BD #D982CF

Accessibility & contrast

On white

5.57

#AD349F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.77

#AD349F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD349F

5.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD349F	#FFFFFF	#000000	##FFFFFF
##AD349F	1.00	5.57	3.77	5.57
#FFFFFF	5.57	1.00	21.00	1.00
#000000	3.77	21.00	1.00	21.00
##FFFFFF	5.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2F5DA2

Deuteranopia (green-blind)

#5B6E9C

Tritanopia (blue-blind)

#B53F65

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad349f;
/* rgb */ color: rgb(173, 52, 159);
/* oklch */ color: oklch(54.3% 0.196 333.0);

Tailwind

colors: {
  custom: {
    50: '#c976bc',
    500: '#ad349f',
    950: '#000000',
  },
}

SCSS

$custom: #ad349f;
$custom-light: #c976bc;
$custom-dark: #000000;

JSON

{
  "hex": "#ad349f",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 159
  },
  "hsl": {
    "h": 306.942,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.54307,
    "c": 0.19575,
    "h": 333
  },
  "luminance": 0.13843
}

Semantic roles & 50–950 ramp

primary

#AD349F

secondary

#7AC382

accent

#DD5C4B

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD349F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →