#AD349E#AD349E

#AD349E is a mid, vivid purple. Relative luminance 0.138; OKLCH L 54.3% C 0.195 H 333.4°. Best body text is #FFFFFF at 5.58:1 contrast (WCAG AA passes).

Color values

HEX	#AD349E
RGB	rgb(173, 52, 158)
HSL	hsl(307, 54%, 44%)
HSV	hsv(307, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 8.7%, 32.2%)
CIE-LAB	lab(43.96, 60.33, -31.92)
CIE-LCH	lch(43.96, 68.26, 332.12°)
OKLab	oklab(54.25% 0.1743 -0.0874)
OKLCH	oklch(54.25% 0.195 333.4)
XYZ	xyz(24.6333, 13.8109, 33.7095)
Luminance	0.1381 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD349E #34AD43

analogous

#8034AD #AD349E #AD3462

triadic

#AD349E #9EAD34 #349EAD

tetradic

#AD349E #AD8034 #34AD43 #3462AD

square

#AD349E #AD8034 #34AD43 #3462AD

split-complementary

#AD349E #62AD34 #34AD80

monochromatic

#4F1848 #7E2673 #AD349E #CB53BC #D982CF

Accessibility & contrast

On white

5.58

#AD349E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.76

#AD349E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD349E

5.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD349E	#FFFFFF	#000000	##FFFFFF
##AD349E	1.00	5.58	3.76	5.58
#FFFFFF	5.58	1.00	21.00	1.00
#000000	3.76	21.00	1.00	21.00
##FFFFFF	5.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#305DA1

Deuteranopia (green-blind)

#5B6E9B

Tritanopia (blue-blind)

#B53F65

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad349e;
/* rgb */ color: rgb(173, 52, 158);
/* oklch */ color: oklch(54.3% 0.195 333.4);

Tailwind

colors: {
  custom: {
    50: '#c976bb',
    500: '#ad349e',
    950: '#000000',
  },
}

SCSS

$custom: #ad349e;
$custom-light: #c976bb;
$custom-dark: #000000;

JSON

{
  "hex": "#ad349e",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 158
  },
  "hsl": {
    "h": 307.438,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.54254,
    "c": 0.19499,
    "h": 333.4
  },
  "luminance": 0.13809
}

Semantic roles & 50–950 ramp

primary

#AD349E

secondary

#7AC383

accent

#DD5D4B

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD349E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →