#AD349D#AD349D

#AD349D is a mid, vivid purple. Relative luminance 0.138; OKLCH L 54.2% C 0.194 H 333.7°. Best body text is #FFFFFF at 5.59:1 contrast (WCAG AA passes).

Color values

HEX	#AD349D
RGB	rgb(173, 52, 157)
HSL	hsl(308, 54%, 44%)
HSV	hsv(308, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 9.2%, 32.2%)
CIE-LAB	lab(43.91, 60.18, -31.40)
CIE-LCH	lch(43.91, 67.88, 332.45°)
OKLab	oklab(54.2% 0.1742 -0.0859)
OKLCH	oklch(54.2% 0.194 333.7)
XYZ	xyz(24.5475, 13.7766, 33.2580)
Luminance	0.1378 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD349D #34AD44

analogous

#8134AD #AD349D #AD3461

triadic

#AD349D #9DAD34 #349DAD

tetradic

#AD349D #AD8134 #34AD44 #3461AD

square

#AD349D #AD8134 #34AD44 #3461AD

split-complementary

#AD349D #61AD34 #34AD81

monochromatic

#4F1848 #7E2672 #AD349D #CB53BB #D982CE

Accessibility & contrast

On white

5.59

#AD349D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.76

#AD349D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD349D

5.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD349D	#FFFFFF	#000000	##FFFFFF
##AD349D	1.00	5.59	3.76	5.59
#FFFFFF	5.59	1.00	21.00	1.00
#000000	3.76	21.00	1.00	21.00
##FFFFFF	5.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#315DA0

Deuteranopia (green-blind)

#5C6E9A

Tritanopia (blue-blind)

#B53F64

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad349d;
/* rgb */ color: rgb(173, 52, 157);
/* oklch */ color: oklch(54.2% 0.194 333.7);

Tailwind

colors: {
  custom: {
    50: '#c976ba',
    500: '#ad349d',
    950: '#000000',
  },
}

SCSS

$custom: #ad349d;
$custom-light: #c976ba;
$custom-dark: #000000;

JSON

{
  "hex": "#ad349d",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 157
  },
  "hsl": {
    "h": 307.934,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.54202,
    "c": 0.19425,
    "h": 333.7
  },
  "luminance": 0.13775
}

Semantic roles & 50–950 ramp

primary

#AD349D

secondary

#7AC384

accent

#DD5E4B

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD349D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →