#AD349B#AD349B

#AD349B is a mid, vivid purple. Relative luminance 0.137; OKLCH L 54.1% C 0.193 H 334.5°. Best body text is #FFFFFF at 5.61:1 contrast (WCAG AA passes).

Color values

HEX	#AD349B
RGB	rgb(173, 52, 155)
HSL	hsl(309, 54%, 44%)
HSV	hsv(309, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 10.4%, 32.2%)
CIE-LAB	lab(43.81, 59.87, -30.35)
CIE-LCH	lch(43.81, 67.12, 333.12°)
OKLab	oklab(54.1% 0.174 -0.0829)
OKLCH	oklch(54.1% 0.193 334.5)
XYZ	xyz(24.3782, 13.7088, 32.3661)
Luminance	0.1371 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD349B #34AD46

analogous

#8334AD #AD349B #AD345E

triadic

#AD349B #9BAD34 #349BAD

tetradic

#AD349B #AD8334 #34AD46 #345EAD

square

#AD349B #AD8334 #34AD46 #345EAD

split-complementary

#AD349B #5EAD34 #34AD83

monochromatic

#4F1847 #7E2671 #AD349B #CB53B9 #D982CC

Accessibility & contrast

On white

5.61

#AD349B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.74

#AD349B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD349B

5.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD349B	#FFFFFF	#000000	##FFFFFF
##AD349B	1.00	5.61	3.74	5.61
#FFFFFF	5.61	1.00	21.00	1.00
#000000	3.74	21.00	1.00	21.00
##FFFFFF	5.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#335C9E

Deuteranopia (green-blind)

#5D6E98

Tritanopia (blue-blind)

#B53E63

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad349b;
/* rgb */ color: rgb(173, 52, 155);
/* oklch */ color: oklch(54.1% 0.193 334.5);

Tailwind

colors: {
  custom: {
    50: '#c976b9',
    500: '#ad349b',
    950: '#000000',
  },
}

SCSS

$custom: #ad349b;
$custom-light: #c976b9;
$custom-dark: #000000;

JSON

{
  "hex": "#ad349b",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 155
  },
  "hsl": {
    "h": 308.926,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.54099,
    "c": 0.19277,
    "h": 334.5
  },
  "luminance": 0.13707
}

Semantic roles & 50–950 ramp

primary

#AD349B

secondary

#7AC385

accent

#DD604B

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD349B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →