#AD349A#AD349A

#AD349A is a mid, vivid purple. Relative luminance 0.137; OKLCH L 54.0% C 0.192 H 334.9°. Best body text is #FFFFFF at 5.62:1 contrast (WCAG AA passes).

Color values

HEX	#AD349A
RGB	rgb(173, 52, 154)
HSL	hsl(309, 54%, 44%)
HSV	hsv(309, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 11%, 32.2%)
CIE-LAB	lab(43.76, 59.71, -29.83)
CIE-LCH	lch(43.76, 66.75, 333.46°)
OKLab	oklab(54.05% 0.1739 -0.0814)
OKLCH	oklch(54.05% 0.192 334.9)
XYZ	xyz(24.2946, 13.6754, 31.9257)
Luminance	0.1367 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD349A #34AD47

analogous

#8434AD #AD349A #AD345E

triadic

#AD349A #9AAD34 #349AAD

tetradic

#AD349A #AD8434 #34AD47 #345EAD

square

#AD349A #AD8434 #34AD47 #345EAD

split-complementary

#AD349A #5EAD34 #34AD84

monochromatic

#4F1846 #7E2670 #AD349A #CB53B8 #D982CC

Accessibility & contrast

On white

5.62

#AD349A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#AD349A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD349A

5.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD349A	#FFFFFF	#000000	##FFFFFF
##AD349A	1.00	5.62	3.73	5.62
#FFFFFF	5.62	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#335C9D

Deuteranopia (green-blind)

#5D6E97

Tritanopia (blue-blind)

#B53D63

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad349a;
/* rgb */ color: rgb(173, 52, 154);
/* oklch */ color: oklch(54.0% 0.192 334.9);

Tailwind

colors: {
  custom: {
    50: '#c976b8',
    500: '#ad349a',
    950: '#000000',
  },
}

SCSS

$custom: #ad349a;
$custom-light: #c976b8;
$custom-dark: #000000;

JSON

{
  "hex": "#ad349a",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 154
  },
  "hsl": {
    "h": 309.421,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.54048,
    "c": 0.19204,
    "h": 334.9
  },
  "luminance": 0.13673
}

Semantic roles & 50–950 ramp

primary

#AD349A

secondary

#7AC385

accent

#DD624B

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD349A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →