#AD3499#AD3499

#AD3499 is a mid, vivid purple. Relative luminance 0.136; OKLCH L 54.0% C 0.191 H 335.3°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).

Color values

HEX	#AD3499
RGB	rgb(173, 52, 153)
HSL	hsl(310, 54%, 44%)
HSV	hsv(310, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 11.6%, 32.2%)
CIE-LAB	lab(43.72, 59.56, -29.30)
CIE-LCH	lch(43.72, 66.38, 333.80°)
OKLab	oklab(54% 0.1738 -0.0799)
OKLCH	oklch(54% 0.191 335.3)
XYZ	xyz(24.2116, 13.6422, 31.4889)
Luminance	0.1364 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3499 #34AD48

analogous

#8534AD #AD3499 #AD345D

triadic

#AD3499 #99AD34 #3499AD

tetradic

#AD3499 #AD8534 #34AD48 #345DAD

square

#AD3499 #AD8534 #34AD48 #345DAD

split-complementary

#AD3499 #5DAD34 #34AD85

monochromatic

#4F1846 #7E266F #AD3499 #CB53B7 #D982CB

Accessibility & contrast

On white

5.63

#AD3499 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#AD3499 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3499

5.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3499	#FFFFFF	#000000	##FFFFFF
##AD3499	1.00	5.63	3.73	5.63
#FFFFFF	5.63	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#345C9C

Deuteranopia (green-blind)

#5D6E96

Tritanopia (blue-blind)

#B63D62

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad3499;
/* rgb */ color: rgb(173, 52, 153);
/* oklch */ color: oklch(54.0% 0.191 335.3);

Tailwind

colors: {
  custom: {
    50: '#c976b7',
    500: '#ad3499',
    950: '#000000',
  },
}

SCSS

$custom: #ad3499;
$custom-light: #c976b7;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3499",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 153
  },
  "hsl": {
    "h": 309.917,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.53997,
    "c": 0.19131,
    "h": 335.3
  },
  "luminance": 0.1364
}

Semantic roles & 50–950 ramp

primary

#AD3499

secondary

#7AC386

accent

#DD634B

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3499

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →