#AD3498#AD3498

#AD3498 is a mid, vivid pink. Relative luminance 0.136; OKLCH L 53.9% C 0.191 H 335.7°. Best body text is #FFFFFF at 5.64:1 contrast (WCAG AA passes).

Color values

HEX	#AD3498
RGB	rgb(173, 52, 152)
HSL	hsl(310, 54%, 44%)
HSV	hsv(310, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 12.1%, 32.2%)
CIE-LAB	lab(43.67, 59.41, -28.78)
CIE-LCH	lch(43.67, 66.01, 334.16°)
OKLab	oklab(53.95% 0.1737 -0.0784)
OKLCH	oklch(53.95% 0.191 335.7)
XYZ	xyz(24.1294, 13.6093, 31.0557)
Luminance	0.1361 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3498 #34AD49

analogous

#8634AD #AD3498 #AD345C

triadic

#AD3498 #98AD34 #3498AD

tetradic

#AD3498 #AD8634 #34AD49 #345CAD

square

#AD3498 #AD8634 #34AD49 #345CAD

split-complementary

#AD3498 #5CAD34 #34AD86

monochromatic

#4F1845 #7E266F #AD3498 #CB53B6 #D982CA

Accessibility & contrast

On white

5.64

#AD3498 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.72

#AD3498 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3498

5.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3498	#FFFFFF	#000000	##FFFFFF
##AD3498	1.00	5.64	3.72	5.64
#FFFFFF	5.64	1.00	21.00	1.00
#000000	3.72	21.00	1.00	21.00
##FFFFFF	5.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#355C9B

Deuteranopia (green-blind)

#5E6E95

Tritanopia (blue-blind)

#B63C62

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad3498;
/* rgb */ color: rgb(173, 52, 152);
/* oklch */ color: oklch(53.9% 0.191 335.7);

Tailwind

colors: {
  custom: {
    50: '#c976b6',
    500: '#ad3498',
    950: '#000000',
  },
}

SCSS

$custom: #ad3498;
$custom-light: #c976b6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3498",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 152
  },
  "hsl": {
    "h": 310.413,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.53947,
    "c": 0.19058,
    "h": 335.7
  },
  "luminance": 0.13607
}

Semantic roles & 50–950 ramp

primary

#AD3498

secondary

#7AC387

accent

#DD644B

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3498

Body copy rendered with the generated semantic roles for this colour.

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