#AD3497#AD3497

#AD3497 is a mid, vivid pink. Relative luminance 0.136; OKLCH L 53.9% C 0.190 H 336.1°. Best body text is #FFFFFF at 5.65:1 contrast (WCAG AA passes).

Color values

HEX	#AD3497
RGB	rgb(173, 52, 151)
HSL	hsl(311, 54%, 44%)
HSV	hsv(311, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 12.7%, 32.2%)
CIE-LAB	lab(43.62, 59.26, -28.25)
CIE-LCH	lch(43.62, 65.65, 334.51°)
OKLab	oklab(53.9% 0.1736 -0.0769)
OKLCH	oklch(53.9% 0.19 336.1)
XYZ	xyz(24.0478, 13.5767, 30.6262)
Luminance	0.1358 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3497 #34AD4A

analogous

#8734AD #AD3497 #AD345B

triadic

#AD3497 #97AD34 #3497AD

tetradic

#AD3497 #AD8734 #34AD4A #345BAD

square

#AD3497 #AD8734 #34AD4A #345BAD

split-complementary

#AD3497 #5BAD34 #34AD87

monochromatic

#4F1845 #7E266E #AD3497 #CB53B5 #D982CA

Accessibility & contrast

On white

5.65

#AD3497 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.72

#AD3497 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3497

5.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3497	#FFFFFF	#000000	##FFFFFF
##AD3497	1.00	5.65	3.72	5.65
#FFFFFF	5.65	1.00	21.00	1.00
#000000	3.72	21.00	1.00	21.00
##FFFFFF	5.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#365B9A

Deuteranopia (green-blind)

#5E6E94

Tritanopia (blue-blind)

#B63C61

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad3497;
/* rgb */ color: rgb(173, 52, 151);
/* oklch */ color: oklch(53.9% 0.190 336.1);

Tailwind

colors: {
  custom: {
    50: '#c976b6',
    500: '#ad3497',
    950: '#000000',
  },
}

SCSS

$custom: #ad3497;
$custom-light: #c976b6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3497",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 151
  },
  "hsl": {
    "h": 310.909,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.53897,
    "c": 0.18986,
    "h": 336.1
  },
  "luminance": 0.13575
}

Semantic roles & 50–950 ramp

primary

#AD3497

secondary

#7AC387

accent

#DD654B

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3497

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →