#AD3496#AD3496

#AD3496 is a mid, vivid pink. Relative luminance 0.135; OKLCH L 53.8% C 0.189 H 336.5°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#AD3496
RGB	rgb(173, 52, 150)
HSL	hsl(311, 54%, 44%)
HSV	hsv(311, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 13.3%, 32.2%)
CIE-LAB	lab(43.57, 59.11, -27.72)
CIE-LCH	lch(43.57, 65.29, 334.87°)
OKLab	oklab(53.85% 0.1735 -0.0754)
OKLCH	oklch(53.85% 0.189 336.5)
XYZ	xyz(23.9670, 13.5443, 30.2003)
Luminance	0.1354 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3496 #34AD4B

analogous

#8834AD #AD3496 #AD345A

triadic

#AD3496 #96AD34 #3496AD

tetradic

#AD3496 #AD8834 #34AD4B #345AAD

square

#AD3496 #AD8834 #34AD4B #345AAD

split-complementary

#AD3496 #5AAD34 #34AD88

monochromatic

#4F1844 #7E266D #AD3496 #CB53B4 #D982C9

Accessibility & contrast

On white

5.66

#AD3496 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#AD3496 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3496

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3496	#FFFFFF	#000000	##FFFFFF
##AD3496	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#365B99

Deuteranopia (green-blind)

#5F6E93

Tritanopia (blue-blind)

#B63B61

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad3496;
/* rgb */ color: rgb(173, 52, 150);
/* oklch */ color: oklch(53.8% 0.189 336.5);

Tailwind

colors: {
  custom: {
    50: '#c976b5',
    500: '#ad3496',
    950: '#000000',
  },
}

SCSS

$custom: #ad3496;
$custom-light: #c976b5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3496",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 150
  },
  "hsl": {
    "h": 311.405,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.53847,
    "c": 0.18914,
    "h": 336.5
  },
  "luminance": 0.13542
}

Semantic roles & 50–950 ramp

primary

#AD3496

secondary

#7AC388

accent

#DD664B

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3496

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →