#AD3495#AD3495

#AD3495 is a mid, vivid pink. Relative luminance 0.135; OKLCH L 53.8% C 0.188 H 336.9°. Best body text is #FFFFFF at 5.67:1 contrast (WCAG AA passes).

Color values

HEX	#AD3495
RGB	rgb(173, 52, 149)
HSL	hsl(312, 54%, 44%)
HSV	hsv(312, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 13.9%, 32.2%)
CIE-LAB	lab(43.53, 58.96, -27.19)
CIE-LCH	lch(43.53, 64.93, 335.24°)
OKLab	oklab(53.8% 0.1733 -0.0739)
OKLCH	oklch(53.8% 0.188 336.9)
XYZ	xyz(23.8868, 13.5123, 29.7780)
Luminance	0.1351 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3495 #34AD4C

analogous

#8934AD #AD3495 #AD3459

triadic

#AD3495 #95AD34 #3495AD

tetradic

#AD3495 #AD8934 #34AD4C #3459AD

square

#AD3495 #AD8934 #34AD4C #3459AD

split-complementary

#AD3495 #59AD34 #34AD89

monochromatic

#4F1844 #7E266C #AD3495 #CB53B3 #D982C8

Accessibility & contrast

On white

5.67

#AD3495 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#AD3495 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3495

5.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3495	#FFFFFF	#000000	##FFFFFF
##AD3495	1.00	5.67	3.70	5.67
#FFFFFF	5.67	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#375B98

Deuteranopia (green-blind)

#5F6D92

Tritanopia (blue-blind)

#B63B60

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad3495;
/* rgb */ color: rgb(173, 52, 149);
/* oklch */ color: oklch(53.8% 0.188 336.9);

Tailwind

colors: {
  custom: {
    50: '#c976b4',
    500: '#ad3495',
    950: '#000000',
  },
}

SCSS

$custom: #ad3495;
$custom-light: #c976b4;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3495",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 149
  },
  "hsl": {
    "h": 311.901,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.53797,
    "c": 0.18843,
    "h": 336.9
  },
  "luminance": 0.1351
}

Semantic roles & 50–950 ramp

primary

#AD3495

secondary

#7AC388

accent

#DD684B

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3495

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →