#AD3494#AD3494

#AD3494 is a mid, vivid pink. Relative luminance 0.135; OKLCH L 53.7% C 0.188 H 337.3°. Best body text is #FFFFFF at 5.68:1 contrast (WCAG AA passes).

Color values

HEX	#AD3494
RGB	rgb(173, 52, 148)
HSL	hsl(312, 54%, 44%)
HSV	hsv(312, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 14.5%, 32.2%)
CIE-LAB	lab(43.48, 58.81, -26.66)
CIE-LCH	lch(43.48, 64.57, 335.61°)
OKLab	oklab(53.75% 0.1732 -0.0724)
OKLCH	oklch(53.75% 0.188 337.3)
XYZ	xyz(23.8073, 13.4805, 29.3594)
Luminance	0.1348 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3494 #34AD4D

analogous

#8A34AD #AD3494 #AD3457

triadic

#AD3494 #94AD34 #3494AD

tetradic

#AD3494 #AD8A34 #34AD4D #3457AD

square

#AD3494 #AD8A34 #34AD4D #3457AD

split-complementary

#AD3494 #57AD34 #34AD8A

monochromatic

#4F1843 #7E266C #AD3494 #CB53B2 #D982C7

Accessibility & contrast

On white

5.68

#AD3494 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#AD3494 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3494

5.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3494	#FFFFFF	#000000	##FFFFFF
##AD3494	1.00	5.68	3.70	5.68
#FFFFFF	5.68	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#385B97

Deuteranopia (green-blind)

#5F6D91

Tritanopia (blue-blind)

#B63A60

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad3494;
/* rgb */ color: rgb(173, 52, 148);
/* oklch */ color: oklch(53.7% 0.188 337.3);

Tailwind

colors: {
  custom: {
    50: '#c976b3',
    500: '#ad3494',
    950: '#000000',
  },
}

SCSS

$custom: #ad3494;
$custom-light: #c976b3;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3494",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 148
  },
  "hsl": {
    "h": 312.397,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.53748,
    "c": 0.18772,
    "h": 337.3
  },
  "luminance": 0.13478
}

Semantic roles & 50–950 ramp

primary

#AD3494

secondary

#7AC389

accent

#DD694B

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3494

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →