#AD3494#AD3494

#AD3494 is a mid, vivid pink. Relative luminance 0.135; OKLCH L 53.7% C 0.188 H 337.3°. Best body text is #FFFFFF at 5.68:1 contrast (WCAG AA passes).

Color values

HEX#AD3494
RGBrgb(173, 52, 148)
HSLhsl(312, 54%, 44%)
HSVhsv(312, 70%, 68%)
CMYKcmyk(0%, 69.9%, 14.5%, 32.2%)
CIE-LABlab(43.48, 58.81, -26.66)
CIE-LCHlch(43.48, 64.57, 335.61°)
OKLaboklab(53.75% 0.1732 -0.0724)
OKLCHoklch(53.75% 0.188 337.3)
XYZxyz(23.8073, 13.4805, 29.3594)
Luminance0.1348 (WCAG relative)
Temperatureneutral
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD3494 #34AD4D
analogous
#8A34AD #AD3494 #AD3457
triadic
#AD3494 #94AD34 #3494AD
tetradic
#AD3494 #AD8A34 #34AD4D #3457AD
square
#AD3494 #AD8A34 #34AD4D #3457AD
split-complementary
#AD3494 #57AD34 #34AD8A
monochromatic
#4F1843 #7E266C #AD3494 #CB53B2 #D982C7

Accessibility & contrast

On white

5.68
#AD3494 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.70
#AD3494 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3494
5.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD3494#FFFFFF#000000##FFFFFF
##AD34941.005.683.705.68
#FFFFFF5.681.0021.001.00
#0000003.7021.001.0021.00
##FFFFFF5.681.0021.001.00

Color blindness preview

Protanopia (red-blind)
#385B97
Deuteranopia (green-blind)
#5F6D91
Tritanopia (blue-blind)
#B63A60
Achromatopsia (no color)
#676767

Design tokens & code

CSS
--color: #ad3494;
/* rgb */ color: rgb(173, 52, 148);
/* oklch */ color: oklch(53.7% 0.188 337.3);
Tailwind
colors: {
  custom: {
    50: '#c976b3',
    500: '#ad3494',
    950: '#000000',
  },
}
SCSS
$custom: #ad3494;
$custom-light: #c976b3;
$custom-dark: #000000;
JSON
{
  "hex": "#ad3494",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 148
  },
  "hsl": {
    "h": 312.397,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.53748,
    "c": 0.18772,
    "h": 337.3
  },
  "luminance": 0.13478
}

Semantic roles & 50–950 ramp

primary
#AD3494
secondary
#7AC389
accent
#DD694B
background
#FCF7FB
surface
#F9EEF6
border
#D2C9D0
text
#140911
muted
#827B80

Preview Lab

Preview with #AD3494

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD3494 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva