#AD348D#AD348D

#AD348D is a mid, vivid pink. Relative luminance 0.133; OKLCH L 53.4% C 0.183 H 340.3°. Best body text is #FFFFFF at 5.75:1 contrast (WCAG AA passes).

Color values

HEX	#AD348D
RGB	rgb(173, 52, 141)
HSL	hsl(316, 54%, 44%)
HSV	hsv(316, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 18.5%, 32.2%)
CIE-LAB	lab(43.16, 57.79, -22.91)
CIE-LCH	lch(43.16, 62.17, 338.37°)
OKLab	oklab(53.41% 0.1722 -0.0618)
OKLCH	oklch(53.41% 0.183 340.3)
XYZ	xyz(23.2699, 13.2655, 26.5291)
Luminance	0.1326 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD348D #34AD54

analogous

#9134AD #AD348D #AD3451

triadic

#AD348D #8DAD34 #348DAD

tetradic

#AD348D #AD9134 #34AD54 #3451AD

square

#AD348D #AD9134 #34AD54 #3451AD

split-complementary

#AD348D #51AD34 #34AD91

monochromatic

#4F1840 #7E2667 #AD348D #CB53AB #D982C2

Accessibility & contrast

On white

5.75

#AD348D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.65

#AD348D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD348D

5.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD348D	#FFFFFF	#000000	##FFFFFF
##AD348D	1.00	5.75	3.65	5.75
#FFFFFF	5.75	1.00	21.00	1.00
#000000	3.65	21.00	1.00	21.00
##FFFFFF	5.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C5A90

Deuteranopia (green-blind)

#626D8A

Tritanopia (blue-blind)

#B7375C

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad348d;
/* rgb */ color: rgb(173, 52, 141);
/* oklch */ color: oklch(53.4% 0.183 340.3);

Tailwind

colors: {
  custom: {
    50: '#c976ae',
    500: '#ad348d',
    950: '#000000',
  },
}

SCSS

$custom: #ad348d;
$custom-light: #c976ae;
$custom-dark: #000000;

JSON

{
  "hex": "#ad348d",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 141
  },
  "hsl": {
    "h": 315.868,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.53414,
    "c": 0.1829,
    "h": 340.3
  },
  "luminance": 0.13263
}

Semantic roles & 50–950 ramp

primary

#AD348D

secondary

#7AC38D

accent

#DD714B

background

#FCF7FA

surface

#F9EEF4

border

#D2C9CE

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD348D

Body copy rendered with the generated semantic roles for this colour.

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