#AD3475#AD3475

#AD3475 is a mid, vivid pink. Relative luminance 0.126; OKLCH L 52.4% C 0.169 H 351.5°. Best body text is #FFFFFF at 5.96:1 contrast (WCAG AA passes).

Color values

HEX	#AD3475
RGB	rgb(173, 52, 117)
HSL	hsl(328, 54%, 44%)
HSV	hsv(328, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 32.4%, 32.2%)
CIE-LAB	lab(42.20, 54.63, -9.68)
CIE-LCH	lch(42.20, 55.48, 349.96°)
OKLab	oklab(52.39% 0.1668 -0.025)
OKLCH	oklch(52.39% 0.169 351.5)
XYZ	xyz(21.6736, 12.6270, 18.1220)
Luminance	0.1263 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3475 #34AD6C

analogous

#A934AD #AD3475 #AD3438

triadic

#AD3475 #75AD34 #3475AD

tetradic

#AD3475 #ADA934 #34AD6C #3438AD

square

#AD3475 #ADA934 #34AD6C #3438AD

split-complementary

#AD3475 #38AD34 #34ADA9

monochromatic

#4F1835 #7E2655 #AD3475 #CB5394 #D982B1

Accessibility & contrast

On white

5.96

#AD3475 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.53

#AD3475 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3475

5.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3475	#FFFFFF	#000000	##FFFFFF
##AD3475	1.00	5.96	3.53	5.96
#FFFFFF	5.96	1.00	21.00	1.00
#000000	3.53	21.00	1.00	21.00
##FFFFFF	5.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#475677

Deuteranopia (green-blind)

#696C72

Tritanopia (blue-blind)

#BA2C50

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad3475;
/* rgb */ color: rgb(173, 52, 117);
/* oklch */ color: oklch(52.4% 0.169 351.5);

Tailwind

colors: {
  custom: {
    50: '#ca759c',
    500: '#ad3475',
    950: '#000000',
  },
}

SCSS

$custom: #ad3475;
$custom-light: #ca759c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3475",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 117
  },
  "hsl": {
    "h": 327.769,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.52393,
    "c": 0.16869,
    "h": 351.5
  },
  "luminance": 0.12625
}

Semantic roles & 50–950 ramp

primary

#AD3475

secondary

#7AC39C

accent

#DD8E4B

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3475

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →