#AD3474#AD3474

#AD3474 is a mid, vivid pink. Relative luminance 0.126; OKLCH L 52.4% C 0.168 H 352.0°. Best body text is #FFFFFF at 5.97:1 contrast (WCAG AA passes).

Color values

HEX	#AD3474
RGB	rgb(173, 52, 116)
HSL	hsl(328, 54%, 44%)
HSV	hsv(328, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 32.9%, 32.2%)
CIE-LAB	lab(42.16, 54.51, -9.11)
CIE-LCH	lch(42.16, 55.26, 350.51°)
OKLab	oklab(52.35% 0.1665 -0.0235)
OKLCH	oklch(52.35% 0.168 352)
XYZ	xyz(21.6151, 12.6036, 17.8141)
Luminance	0.1260 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3474 #34AD6D

analogous

#AA34AD #AD3474 #AD3438

triadic

#AD3474 #74AD34 #3474AD

tetradic

#AD3474 #ADAA34 #34AD6D #3438AD

square

#AD3474 #ADAA34 #34AD6D #3438AD

split-complementary

#AD3474 #38AD34 #34ADAA

monochromatic

#4F1835 #7E2654 #AD3474 #CB5393 #D982B0

Accessibility & contrast

On white

5.97

#AD3474 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.52

#AD3474 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3474

5.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3474	#FFFFFF	#000000	##FFFFFF
##AD3474	1.00	5.97	3.52	5.97
#FFFFFF	5.97	1.00	21.00	1.00
#000000	3.52	21.00	1.00	21.00
##FFFFFF	5.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#485676

Deuteranopia (green-blind)

#6A6B71

Tritanopia (blue-blind)

#BA2C4F

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3474;
/* rgb */ color: rgb(173, 52, 116);
/* oklch */ color: oklch(52.4% 0.168 352.0);

Tailwind

colors: {
  custom: {
    50: '#ca759c',
    500: '#ad3474',
    950: '#000000',
  },
}

SCSS

$custom: #ad3474;
$custom-light: #ca759c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3474",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 116
  },
  "hsl": {
    "h": 328.264,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.52354,
    "c": 0.16819,
    "h": 352
  },
  "luminance": 0.12601
}

Semantic roles & 50–950 ramp

primary

#AD3474

secondary

#7AC39C

accent

#DD904B

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3474

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →