#AD3449#AD3449

#AD3449 is a mid, vivid red. Relative luminance 0.118; OKLCH L 51.0% C 0.156 H 14.7°. Best body text is #FFFFFF at 6.24:1 contrast (WCAG AA passes).

Color values

HEX	#AD3449
RGB	rgb(173, 52, 73)
HSL	hsl(350, 54%, 44%)
HSV	hsv(350, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 57.8%, 32.2%)
CIE-LAB	lab(40.94, 50.32, 16.00)
CIE-LCH	lch(40.94, 52.80, 17.64°)
OKLab	oklab(51.05% 0.1513 0.0397)
OKLCH	oklch(51.05% 0.156 14.7)
XYZ	xyz(19.6660, 11.8240, 7.5487)
Luminance	0.1182 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3449 #34AD98

analogous

#AD3486 #AD3449 #AD5C34

triadic

#AD3449 #49AD34 #3449AD

tetradic

#AD3449 #86AD34 #34AD98 #5C34AD

square

#AD3449 #86AD34 #34AD98 #5C34AD

split-complementary

#AD3449 #34AD5C #3486AD

monochromatic

#4F1821 #7E2635 #AD3449 #CB5368 #D98291

Accessibility & contrast

On white

6.24

#AD3449 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.36

#AD3449 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3449

6.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3449	#FFFFFF	#000000	##FFFFFF
##AD3449	1.00	6.24	3.36	6.24
#FFFFFF	6.24	1.00	21.00	1.00
#000000	3.36	21.00	1.00	21.00
##FFFFFF	6.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#535149

Deuteranopia (green-blind)

#726A46

Tritanopia (blue-blind)

#BD183D

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3449;
/* rgb */ color: rgb(173, 52, 73);
/* oklch */ color: oklch(51.0% 0.156 14.7);

Tailwind

colors: {
  custom: {
    50: '#cc747b',
    500: '#ad3449',
    950: '#000000',
  },
}

SCSS

$custom: #ad3449;
$custom-light: #cc747b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3449",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 73
  },
  "hsl": {
    "h": 349.587,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.51048,
    "c": 0.15639,
    "h": 14.7
  },
  "luminance": 0.11821
}

Semantic roles & 50–950 ramp

primary

#AD3449

secondary

#7AC3B6

accent

#DDC44B

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150909

muted

#837B7B

Preview Lab

Preview with #AD3449

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →