#AD3448#AD3448

#AD3448 is a mid, vivid red. Relative luminance 0.118; OKLCH L 51.0% C 0.156 H 15.2°. Best body text is #FFFFFF at 6.25:1 contrast (WCAG AA passes).

Color values

HEX	#AD3448
RGB	rgb(173, 52, 72)
HSL	hsl(350, 54%, 44%)
HSV	hsv(350, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 58.4%, 32.2%)
CIE-LAB	lab(40.91, 50.25, 16.60)
CIE-LCH	lch(40.91, 52.92, 18.28°)
OKLab	oklab(51.03% 0.1509 0.041)
OKLCH	oklch(51.03% 0.156 15.2)
XYZ	xyz(19.6331, 11.8108, 7.3755)
Luminance	0.1181 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3448 #34AD99

analogous

#AD3485 #AD3448 #AD5D34

triadic

#AD3448 #48AD34 #3448AD

tetradic

#AD3448 #85AD34 #34AD99 #5D34AD

square

#AD3448 #85AD34 #34AD99 #5D34AD

split-complementary

#AD3448 #34AD5D #3485AD

monochromatic

#4F1821 #7E2634 #AD3448 #CB5367 #D98290

Accessibility & contrast

On white

6.25

#AD3448 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.36

#AD3448 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3448

6.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3448	#FFFFFF	#000000	##FFFFFF
##AD3448	1.00	6.25	3.36	6.25
#FFFFFF	6.25	1.00	21.00	1.00
#000000	3.36	21.00	1.00	21.00
##FFFFFF	6.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#535148

Deuteranopia (green-blind)

#726A45

Tritanopia (blue-blind)

#BD173C

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3448;
/* rgb */ color: rgb(173, 52, 72);
/* oklch */ color: oklch(51.0% 0.156 15.2);

Tailwind

colors: {
  custom: {
    50: '#cc747a',
    500: '#ad3448',
    950: '#000000',
  },
}

SCSS

$custom: #ad3448;
$custom-light: #cc747a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3448",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 72
  },
  "hsl": {
    "h": 350.083,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.51026,
    "c": 0.15636,
    "h": 15.2
  },
  "luminance": 0.11808
}

Semantic roles & 50–950 ramp

primary

#AD3448

secondary

#7AC3B7

accent

#DDC54B

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150909

muted

#837B7B

Preview Lab

Preview with #AD3448

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →