#AD3447#AD3447

#AD3447 is a mid, vivid red. Relative luminance 0.118; OKLCH L 51.0% C 0.156 H 15.7°. Best body text is #FFFFFF at 6.25:1 contrast (WCAG AA passes).

Color values

HEX	#AD3447
RGB	rgb(173, 52, 71)
HSL	hsl(351, 54%, 44%)
HSV	hsv(351, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 59%, 32.2%)
CIE-LAB	lab(40.89, 50.17, 17.20)
CIE-LCH	lch(40.89, 53.04, 18.92°)
OKLab	oklab(51% 0.1505 0.0424)
OKLCH	oklch(51% 0.156 15.7)
XYZ	xyz(19.6008, 11.7979, 7.2051)
Luminance	0.1179 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3447 #34AD9A

analogous

#AD3484 #AD3447 #AD5E34

triadic

#AD3447 #47AD34 #3447AD

tetradic

#AD3447 #84AD34 #34AD9A #5E34AD

square

#AD3447 #84AD34 #34AD9A #5E34AD

split-complementary

#AD3447 #34AD5E #3484AD

monochromatic

#4F1820 #7E2634 #AD3447 #CB5366 #D98290

Accessibility & contrast

On white

6.25

#AD3447 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.36

#AD3447 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3447

6.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3447	#FFFFFF	#000000	##FFFFFF
##AD3447	1.00	6.25	3.36	6.25
#FFFFFF	6.25	1.00	21.00	1.00
#000000	3.36	21.00	1.00	21.00
##FFFFFF	6.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#535047

Deuteranopia (green-blind)

#726A44

Tritanopia (blue-blind)

#BD173C

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad3447;
/* rgb */ color: rgb(173, 52, 71);
/* oklch */ color: oklch(51.0% 0.156 15.7);

Tailwind

colors: {
  custom: {
    50: '#cc747a',
    500: '#ad3447',
    950: '#000000',
  },
}

SCSS

$custom: #ad3447;
$custom-light: #cc747a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3447",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 71
  },
  "hsl": {
    "h": 350.579,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.51004,
    "c": 0.15633,
    "h": 15.7
  },
  "luminance": 0.11795
}

Semantic roles & 50–950 ramp

primary

#AD3447

secondary

#7AC3B7

accent

#DDC64B

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150909

muted

#837B7B

Preview Lab

Preview with #AD3447

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →