#AD343D#AD343D

#AD343D is a mid, vivid red. Relative luminance 0.117; OKLCH L 50.8% C 0.157 H 20.7°. Best body text is #FFFFFF at 6.30:1 contrast (WCAG AA passes).

Color values

HEX	#AD343D
RGB	rgb(173, 52, 61)
HSL	hsl(356, 54%, 44%)
HSV	hsv(356, 70%, 68%)
CMYK	cmyk(0%, 69.9%, 64.7%, 32.2%)
CIE-LAB	lab(40.70, 49.51, 23.16)
CIE-LCH	lch(40.70, 54.65, 25.07°)
OKLab	oklab(50.8% 0.1465 0.0553)
OKLCH	oklch(50.8% 0.157 20.7)
XYZ	xyz(19.3059, 11.6799, 5.6518)
Luminance	0.1168 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD343D #34ADA4

analogous

#AD347A #AD343D #AD6834

triadic

#AD343D #3DAD34 #343DAD

tetradic

#AD343D #7AAD34 #34ADA4 #6834AD

square

#AD343D #7AAD34 #34ADA4 #6834AD

split-complementary

#AD343D #34AD68 #347AAD

monochromatic

#4F181C #7E262C #AD343D #CB535C #D98288

Accessibility & contrast

On white

6.30

#AD343D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.34

#AD343D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD343D

6.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD343D	#FFFFFF	#000000	##FFFFFF
##AD343D	1.00	6.30	3.34	6.30
#FFFFFF	6.30	1.00	21.00	1.00
#000000	3.34	21.00	1.00	21.00
##FFFFFF	6.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#55503C

Deuteranopia (green-blind)

#73693A

Tritanopia (blue-blind)

#BE1238

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad343d;
/* rgb */ color: rgb(173, 52, 61);
/* oklch */ color: oklch(50.8% 0.157 20.7);

Tailwind

colors: {
  custom: {
    50: '#cc7372',
    500: '#ad343d',
    950: '#000000',
  },
}

SCSS

$custom: #ad343d;
$custom-light: #cc7372;
$custom-dark: #000000;

JSON

{
  "hex": "#ad343d",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 61
  },
  "hsl": {
    "h": 355.537,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.508,
    "c": 0.15655,
    "h": 20.7
  },
  "luminance": 0.11677
}

Semantic roles & 50–950 ramp

primary

#AD343D

secondary

#7AC3BD

accent

#DDD24B

background

#FDF7F6

surface

#FAEDEC

border

#D3C8C7

text

#150908

muted

#837B7B

Preview Lab

Preview with #AD343D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →