#AD3432#AD3432

#AD3432 is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.6% C 0.158 H 25.6°. Best body text is #FFFFFF at 6.34:1 contrast (WCAG AA passes).

Color values

HEX#AD3432
RGBrgb(173, 52, 50)
HSLhsl(1, 55%, 44%)
HSVhsv(1, 71%, 68%)
CMYKcmyk(0%, 69.9%, 71.1%, 32.2%)
CIE-LABlab(40.53, 48.89, 29.63)
CIE-LCHlch(40.53, 57.17, 31.22°)
OKLaboklab(50.62% 0.1422 0.0681)
OKLCHoklch(50.62% 0.158 25.6)
XYZxyz(19.0394, 11.5733, 4.2483)
Luminance0.1157 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD3432 #32ABAD
analogous
#AD326D #AD3432 #AD7132
triadic
#AD3432 #32AD34 #3432AD
tetradic
#AD3432 #6DAD32 #32ABAD #7132AD
square
#AD3432 #6DAD32 #32ABAD #7132AD
split-complementary
#AD3432 #32AD71 #326DAD
monochromatic
#4E1717 #7E2624 #AD3432 #CC5250 #DA817F

Accessibility & contrast

On white

6.34
#AD3432 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.31
#AD3432 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3432
6.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD3432#FFFFFF#000000##FFFFFF
##AD34321.006.343.316.34
#FFFFFF6.341.0021.001.00
#0000003.3121.001.0021.00
##FFFFFF6.341.0021.001.00

Color blindness preview

Protanopia (red-blind)
#564F31
Deuteranopia (green-blind)
#74692E
Tritanopia (blue-blind)
#BE0D35
Achromatopsia (no color)
#606060

Design tokens & code

CSS
--color: #ad3432;
/* rgb */ color: rgb(173, 52, 50);
/* oklch */ color: oklch(50.6% 0.158 25.6);
Tailwind
colors: {
  custom: {
    50: '#cd736a',
    500: '#ad3432',
    950: '#000000',
  },
}
SCSS
$custom: #ad3432;
$custom-light: #cd736a;
$custom-dark: #000000;
JSON
{
  "hex": "#ad3432",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 50
  },
  "hsl": {
    "h": 0.976,
    "s": 55.157,
    "l": 43.725
  },
  "oklch": {
    "l": 0.50615,
    "c": 0.15769,
    "h": 25.6
  },
  "luminance": 0.11571
}

Semantic roles & 50–950 ramp

primary
#AD3432
secondary
#78C2C3
accent
#DCDE49
background
#FDF7F6
surface
#FBEDEB
border
#D4C8C6
text
#150906
muted
#837B7A

Preview Lab

Preview with #AD3432

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD3432 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva