#AD3430#AD3430

#AD3430 is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.6% C 0.158 H 26.4°. Best body text is #FFFFFF at 6.34:1 contrast (WCAG AA passes).

Color values

HEX	#AD3430
RGB	rgb(173, 52, 48)
HSL	hsl(2, 57%, 43%)
HSV	hsv(2, 72%, 68%)
CMYK	cmyk(0%, 69.9%, 72.3%, 32.2%)
CIE-LAB	lab(40.50, 48.80, 30.79)
CIE-LCH	lch(40.50, 57.70, 32.25°)
OKLab	oklab(50.59% 0.1415 0.0703)
OKLCH	oklch(50.59% 0.158 26.4)
XYZ	xyz(18.9972, 11.5564, 4.0260)
Luminance	0.1155 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3430 #30A9AD

analogous

#AD306A #AD3430 #AD7230

triadic

#AD3430 #30AD34 #3430AD

tetradic

#AD3430 #6AAD30 #30A9AD #7230AD

square

#AD3430 #6AAD30 #30A9AD #7230AD

split-complementary

#AD3430 #30AD72 #306AAD

monochromatic

#4D1715 #7D2623 #AD3430 #CE514D #DB807D

Accessibility & contrast

On white

6.34

#AD3430 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.31

#AD3430 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3430

6.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3430	#FFFFFF	#000000	##FFFFFF
##AD3430	1.00	6.34	3.31	6.34
#FFFFFF	6.34	1.00	21.00	1.00
#000000	3.31	21.00	1.00	21.00
##FFFFFF	6.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#564F2E

Deuteranopia (green-blind)

#75692C

Tritanopia (blue-blind)

#BE0C34

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad3430;
/* rgb */ color: rgb(173, 52, 48);
/* oklch */ color: oklch(50.6% 0.158 26.4);

Tailwind

colors: {
  custom: {
    50: '#cd7368',
    500: '#ad3430',
    950: '#000000',
  },
}

SCSS

$custom: #ad3430;
$custom-light: #cd7368;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3430",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 48
  },
  "hsl": {
    "h": 1.92,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.50586,
    "c": 0.15798,
    "h": 26.4
  },
  "luminance": 0.11554
}

Semantic roles & 50–950 ramp

primary

#AD3430

secondary

#75C1C3

accent

#DBE048

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150906

muted

#837B7A

Preview Lab

Preview with #AD3430

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →