#AD3420#AD3420

#AD3420 is a mid, vivid red. Relative luminance 0.114; OKLCH L 50.4% C 0.161 H 32.0°. Best body text is #FFFFFF at 6.38:1 contrast (WCAG AA passes).

Color values

HEX	#AD3420
RGB	rgb(173, 52, 32)
HSL	hsl(9, 69%, 40%)
HSV	hsv(9, 82%, 68%)
CMYK	cmyk(0%, 69.9%, 81.5%, 32.2%)
CIE-LAB	lab(40.32, 48.16, 39.59)
CIE-LCH	lch(40.32, 62.34, 39.43°)
OKLab	oklab(50.4% 0.1362 0.0851)
OKLCH	oklch(50.4% 0.161 32)
XYZ	xyz(18.7245, 11.4474, 2.5898)
Luminance	0.1144 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3420 #2099AD

analogous

#AD2052 #AD3420 #AD7B20

triadic

#AD3420 #20AD34 #3420AD

tetradic

#AD3420 #52AD20 #2099AD #7B20AD

square

#AD3420 #52AD20 #2099AD #7B20AD

split-complementary

#AD3420 #20AD7B #2052AD

monochromatic

#46150D #792416 #AD3420 #D94931 #E27765

Accessibility & contrast

On white

6.38

#AD3420 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.29

#AD3420 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3420

6.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3420	#FFFFFF	#000000	##FFFFFF
##AD3420	1.00	6.38	3.29	6.38
#FFFFFF	6.38	1.00	21.00	1.00
#000000	3.29	21.00	1.00	21.00
##FFFFFF	6.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#584E1C

Deuteranopia (green-blind)

#76691A

Tritanopia (blue-blind)

#BF0430

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad3420;
/* rgb */ color: rgb(173, 52, 32);
/* oklch */ color: oklch(50.4% 0.161 32.0);

Tailwind

colors: {
  custom: {
    50: '#ce735d',
    500: '#ad3420',
    950: '#000000',
  },
}

SCSS

$custom: #ad3420;
$custom-light: #ce735d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3420",
  "rgb": {
    "r": 173,
    "g": 52,
    "b": 32
  },
  "hsl": {
    "h": 8.511,
    "s": 68.78,
    "l": 40.196
  },
  "oklch": {
    "l": 0.50396,
    "c": 0.16064,
    "h": 32
  },
  "luminance": 0.11445
}

Semantic roles & 50–950 ramp

primary

#AD3420

secondary

#61B9C8

accent

#D3EC3C

background

#FDF7F5

surface

#FBEDE9

border

#D4C8C5

text

#150804

muted

#837B79

Preview Lab

Preview with #AD3420

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →