#AD33B4#AD33B4

#AD33B4 is a mid, highly saturated purple. Relative luminance 0.145; OKLCH L 55.4% C 0.213 H 325.6°. Best body text is #FFFFFF at 5.37:1 contrast (WCAG AA passes).

Color values

HEX	#AD33B4
RGB	rgb(173, 51, 180)
HSL	hsl(297, 56%, 45%)
HSV	hsv(297, 72%, 71%)
CMYK	cmyk(3.9%, 71.7%, 0%, 29.4%)
CIE-LAB	lab(45.01, 64.30, -43.32)
CIE-LCH	lch(45.01, 77.53, 326.04°)
OKLab	oklab(55.39% 0.176 -0.1204)
OKLCH	oklch(55.39% 0.213 325.6)
XYZ	xyz(26.6551, 14.5489, 44.5754)
Luminance	0.1455 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD33B4 #3AB433

analogous

#6C33B4 #AD33B4 #B4337B

triadic

#AD33B4 #B4AD33 #33B4AD

tetradic

#AD33B4 #B46C33 #3AB433 #337BB4

square

#AD33B4 #B46C33 #3AB433 #337BB4

split-complementary

#AD33B4 #7BB433 #33B46C

monochromatic

#511855 #7F2584 #AD33B4 #C855CF #D885DC

Accessibility & contrast

On white

5.37

#AD33B4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#AD33B4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD33B4

5.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD33B4	#FFFFFF	#000000	##FFFFFF
##AD33B4	1.00	5.37	3.91	5.37
#FFFFFF	5.37	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1061B8

Deuteranopia (green-blind)

#4F70B1

Tritanopia (blue-blind)

#B14870

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad33b4;
/* rgb */ color: rgb(173, 51, 180);
/* oklch */ color: oklch(55.4% 0.213 325.6);

Tailwind

colors: {
  custom: {
    50: '#c977cb',
    500: '#ad33b4',
    950: '#000000',
  },
}

SCSS

$custom: #ad33b4;
$custom-light: #c977cb;
$custom-dark: #000000;

JSON

{
  "hex": "#ad33b4",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 180
  },
  "hsl": {
    "h": 296.744,
    "s": 55.844,
    "l": 45.294
  },
  "oklch": {
    "l": 0.55389,
    "c": 0.21327,
    "h": 325.6
  },
  "luminance": 0.14547
}

Semantic roles & 50–950 ramp

primary

#AD33B4

secondary

#81C67D

accent

#DF4951

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD33B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →