#AD33A9#AD33A9

#AD33A9 is a mid, highly saturated purple. Relative luminance 0.141; OKLCH L 54.8% C 0.205 H 329.3°. Best body text is #FFFFFF at 5.49:1 contrast (WCAG AA passes).

Color values

HEX	#AD33A9
RGB	rgb(173, 51, 169)
HSL	hsl(302, 54%, 44%)
HSV	hsv(302, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 2.3%, 32.2%)
CIE-LAB	lab(44.40, 62.46, -37.78)
CIE-LCH	lch(44.40, 73.00, 328.83°)
OKLab	oklab(54.76% 0.176 -0.1043)
OKLCH	oklch(54.76% 0.205 329.3)
XYZ	xyz(25.5786, 14.1184, 38.9063)
Luminance	0.1412 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD33A9 #33AD37

analogous

#7433AD #AD33A9 #AD336C

triadic

#AD33A9 #A9AD33 #33A9AD

tetradic

#AD33A9 #AD7433 #33AD37 #336CAD

square

#AD33A9 #AD7433 #33AD37 #336CAD

split-complementary

#AD33A9 #6CAD33 #33AD74

monochromatic

#4E174D #7E257B #AD33A9 #CC51C8 #DA81D7

Accessibility & contrast

On white

5.49

#AD33A9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.82

#AD33A9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD33A9

5.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD33A9	#FFFFFF	#000000	##FFFFFF
##AD33A9	1.00	5.49	3.82	5.49
#FFFFFF	5.49	1.00	21.00	1.00
#000000	3.82	21.00	1.00	21.00
##FFFFFF	5.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#235FAC

Deuteranopia (green-blind)

#556FA6

Tritanopia (blue-blind)

#B3436A

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad33a9;
/* rgb */ color: rgb(173, 51, 169);
/* oklch */ color: oklch(54.8% 0.205 329.3);

Tailwind

colors: {
  custom: {
    50: '#c976c3',
    500: '#ad33a9',
    950: '#000000',
  },
}

SCSS

$custom: #ad33a9;
$custom-light: #c976c3;
$custom-dark: #000000;

JSON

{
  "hex": "#ad33a9",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 169
  },
  "hsl": {
    "h": 301.967,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.54757,
    "c": 0.20457,
    "h": 329.3
  },
  "luminance": 0.14116
}

Semantic roles & 50–950 ramp

primary

#AD33A9

secondary

#79C37B

accent

#DE4F4A

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140912

muted

#827B81

Preview Lab

Preview with #AD33A9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →