#AD33A5#AD33A5

#AD33A5 is a mid, highly saturated purple. Relative luminance 0.140; OKLCH L 54.5% C 0.201 H 330.8°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#AD33A5
RGB	rgb(173, 51, 165)
HSL	hsl(304, 54%, 44%)
HSV	hsv(304, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 4.6%, 32.2%)
CIE-LAB	lab(44.19, 61.81, -35.74)
CIE-LCH	lch(44.19, 71.40, 329.96°)
OKLab	oklab(54.54% 0.1758 -0.0984)
OKLCH	oklch(54.54% 0.201 330.8)
XYZ	xyz(25.2089, 13.9704, 36.9589)
Luminance	0.1397 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD33A5 #33AD3B

analogous

#7833AD #AD33A5 #AD3368

triadic

#AD33A5 #A5AD33 #33A5AD

tetradic

#AD33A5 #AD7833 #33AD3B #3368AD

square

#AD33A5 #AD7833 #33AD3B #3368AD

split-complementary

#AD33A5 #68AD33 #33AD78

monochromatic

#4E174B #7E2578 #AD33A5 #CC51C4 #DA81D4

Accessibility & contrast

On white

5.54

#AD33A5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#AD33A5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD33A5

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD33A5	#FFFFFF	#000000	##FFFFFF
##AD33A5	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#285EA8

Deuteranopia (green-blind)

#576EA2

Tritanopia (blue-blind)

#B44168

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad33a5;
/* rgb */ color: rgb(173, 51, 165);
/* oklch */ color: oklch(54.5% 0.201 330.8);

Tailwind

colors: {
  custom: {
    50: '#c976c0',
    500: '#ad33a5',
    950: '#000000',
  },
}

SCSS

$custom: #ad33a5;
$custom-light: #c976c0;
$custom-dark: #000000;

JSON

{
  "hex": "#ad33a5",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 165
  },
  "hsl": {
    "h": 303.934,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.54536,
    "c": 0.20149,
    "h": 330.8
  },
  "luminance": 0.13969
}

Semantic roles & 50–950 ramp

primary

#AD33A5

secondary

#79C37E

accent

#DE544A

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD33A5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →