#AD33A3#AD33A3

#AD33A3 is a mid, vivid purple. Relative luminance 0.139; OKLCH L 54.4% C 0.200 H 331.5°. Best body text is #FFFFFF at 5.56:1 contrast (WCAG AA passes).

Color values

HEX	#AD33A3
RGB	rgb(173, 51, 163)
HSL	hsl(305, 54%, 44%)
HSV	hsv(305, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 5.8%, 32.2%)
CIE-LAB	lab(44.09, 61.49, -34.71)
CIE-LCH	lch(44.09, 70.61, 330.56°)
OKLab	oklab(54.43% 0.1757 -0.0955)
OKLCH	oklch(54.43% 0.2 331.5)
XYZ	xyz(25.0283, 13.8982, 36.0077)
Luminance	0.1390 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD33A3 #33AD3D

analogous

#7A33AD #AD33A3 #AD3366

triadic

#AD33A3 #A3AD33 #33A3AD

tetradic

#AD33A3 #AD7A33 #33AD3D #3366AD

square

#AD33A3 #AD7A33 #33AD3D #3366AD

split-complementary

#AD33A3 #66AD33 #33AD7A

monochromatic

#4E174A #7E2576 #AD33A3 #CC51C2 #DA81D2

Accessibility & contrast

On white

5.56

#AD33A3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#AD33A3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD33A3

5.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD33A3	#FFFFFF	#000000	##FFFFFF
##AD33A3	1.00	5.56	3.78	5.56
#FFFFFF	5.56	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2A5DA6

Deuteranopia (green-blind)

#586EA0

Tritanopia (blue-blind)

#B44167

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad33a3;
/* rgb */ color: rgb(173, 51, 163);
/* oklch */ color: oklch(54.4% 0.200 331.5);

Tailwind

colors: {
  custom: {
    50: '#c976be',
    500: '#ad33a3',
    950: '#000000',
  },
}

SCSS

$custom: #ad33a3;
$custom-light: #c976be;
$custom-dark: #000000;

JSON

{
  "hex": "#ad33a3",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 163
  },
  "hsl": {
    "h": 304.918,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.54428,
    "c": 0.19996,
    "h": 331.5
  },
  "luminance": 0.13896
}

Semantic roles & 50–950 ramp

primary

#AD33A3

secondary

#79C37F

accent

#DE564A

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD33A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →