#AD339D#AD339D

#AD339D is a mid, vivid purple. Relative luminance 0.137; OKLCH L 54.1% C 0.195 H 333.7°. Best body text is #FFFFFF at 5.62:1 contrast (WCAG AA passes).

Color values

HEX	#AD339D
RGB	rgb(173, 51, 157)
HSL	hsl(308, 54%, 44%)
HSV	hsv(308, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 9.2%, 32.2%)
CIE-LAB	lab(43.78, 60.54, -31.60)
CIE-LCH	lch(43.78, 68.29, 332.44°)
OKLab	oklab(54.11% 0.1753 -0.0865)
OKLCH	oklch(54.11% 0.195 333.7)
XYZ	xyz(24.5034, 13.6883, 33.2433)
Luminance	0.1369 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD339D #33AD43

analogous

#8033AD #AD339D #AD3360

triadic

#AD339D #9DAD33 #339DAD

tetradic

#AD339D #AD8033 #33AD43 #3360AD

square

#AD339D #AD8033 #33AD43 #3360AD

split-complementary

#AD339D #60AD33 #33AD80

monochromatic

#4E1747 #7E2572 #AD339D #CC51BC #DA81CE

Accessibility & contrast

On white

5.62

#AD339D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.74

#AD339D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD339D

5.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD339D	#FFFFFF	#000000	##FFFFFF
##AD339D	1.00	5.62	3.74	5.62
#FFFFFF	5.62	1.00	21.00	1.00
#000000	3.74	21.00	1.00	21.00
##FFFFFF	5.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#305CA0

Deuteranopia (green-blind)

#5B6E9A

Tritanopia (blue-blind)

#B53E64

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad339d;
/* rgb */ color: rgb(173, 51, 157);
/* oklch */ color: oklch(54.1% 0.195 333.7);

Tailwind

colors: {
  custom: {
    50: '#c976ba',
    500: '#ad339d',
    950: '#000000',
  },
}

SCSS

$custom: #ad339d;
$custom-light: #c976ba;
$custom-dark: #000000;

JSON

{
  "hex": "#ad339d",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 157
  },
  "hsl": {
    "h": 307.869,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.5411,
    "c": 0.19545,
    "h": 333.7
  },
  "luminance": 0.13686
}

Semantic roles & 50–950 ramp

primary

#AD339D

secondary

#79C383

accent

#DE5D4A

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD339D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →