#AD339C#AD339C

#AD339C is a mid, vivid purple. Relative luminance 0.137; OKLCH L 54.1% C 0.195 H 334.1°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).

Color values

HEX	#AD339C
RGB	rgb(173, 51, 156)
HSL	hsl(308, 54%, 44%)
HSV	hsv(308, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 9.8%, 32.2%)
CIE-LAB	lab(43.73, 60.39, -31.08)
CIE-LCH	lch(43.73, 67.91, 332.77°)
OKLab	oklab(54.06% 0.1752 -0.085)
OKLCH	oklch(54.06% 0.195 334.1)
XYZ	xyz(24.4184, 13.6542, 32.7955)
Luminance	0.1365 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD339C #33AD44

analogous

#8133AD #AD339C #AD335F

triadic

#AD339C #9CAD33 #339CAD

tetradic

#AD339C #AD8133 #33AD44 #335FAD

square

#AD339C #AD8133 #33AD44 #335FAD

split-complementary

#AD339C #5FAD33 #33AD81

monochromatic

#4E1747 #7E2571 #AD339C #CC51BB #DA81CD

Accessibility & contrast

On white

5.63

#AD339C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#AD339C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD339C

5.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD339C	#FFFFFF	#000000	##FFFFFF
##AD339C	1.00	5.63	3.73	5.63
#FFFFFF	5.63	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#315C9F

Deuteranopia (green-blind)

#5C6E99

Tritanopia (blue-blind)

#B53D63

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad339c;
/* rgb */ color: rgb(173, 51, 156);
/* oklch */ color: oklch(54.1% 0.195 334.1);

Tailwind

colors: {
  custom: {
    50: '#c976b9',
    500: '#ad339c',
    950: '#000000',
  },
}

SCSS

$custom: #ad339c;
$custom-light: #c976b9;
$custom-dark: #000000;

JSON

{
  "hex": "#ad339c",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 156
  },
  "hsl": {
    "h": 308.361,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.54058,
    "c": 0.19471,
    "h": 334.1
  },
  "luminance": 0.13652
}

Semantic roles & 50–950 ramp

primary

#AD339C

secondary

#79C383

accent

#DE5F4A

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD339C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →