#AD339B#AD339B

#AD339B is a mid, vivid purple. Relative luminance 0.136; OKLCH L 54.0% C 0.194 H 334.5°. Best body text is #FFFFFF at 5.64:1 contrast (WCAG AA passes).

Color values

HEX	#AD339B
RGB	rgb(173, 51, 155)
HSL	hsl(309, 54%, 44%)
HSV	hsv(309, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 10.4%, 32.2%)
CIE-LAB	lab(43.68, 60.23, -30.55)
CIE-LCH	lch(43.68, 67.54, 333.10°)
OKLab	oklab(54.01% 0.1751 -0.0835)
OKLCH	oklch(54.01% 0.194 334.5)
XYZ	xyz(24.3340, 13.6205, 32.3514)
Luminance	0.1362 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD339B #33AD45

analogous

#8233AD #AD339B #AD335E

triadic

#AD339B #9BAD33 #339BAD

tetradic

#AD339B #AD8233 #33AD45 #335EAD

square

#AD339B #AD8233 #33AD45 #335EAD

split-complementary

#AD339B #5EAD33 #33AD82

monochromatic

#4E1746 #7E2571 #AD339B #CC51BA #DA81CD

Accessibility & contrast

On white

5.64

#AD339B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.72

#AD339B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD339B

5.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD339B	#FFFFFF	#000000	##FFFFFF
##AD339B	1.00	5.64	3.72	5.64
#FFFFFF	5.64	1.00	21.00	1.00
#000000	3.72	21.00	1.00	21.00
##FFFFFF	5.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#325C9E

Deuteranopia (green-blind)

#5C6E98

Tritanopia (blue-blind)

#B53D63

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad339b;
/* rgb */ color: rgb(173, 51, 155);
/* oklch */ color: oklch(54.0% 0.194 334.5);

Tailwind

colors: {
  custom: {
    50: '#c976b9',
    500: '#ad339b',
    950: '#000000',
  },
}

SCSS

$custom: #ad339b;
$custom-light: #c976b9;
$custom-dark: #000000;

JSON

{
  "hex": "#ad339b",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 155
  },
  "hsl": {
    "h": 308.852,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.54006,
    "c": 0.19398,
    "h": 334.5
  },
  "luminance": 0.13618
}

Semantic roles & 50–950 ramp

primary

#AD339B

secondary

#79C384

accent

#DE604A

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD339B

Body copy rendered with the generated semantic roles for this colour.

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