#AD3399#AD3399

#AD3399 is a mid, vivid purple. Relative luminance 0.136; OKLCH L 53.9% C 0.193 H 335.3°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#AD3399
RGB	rgb(173, 51, 153)
HSL	hsl(310, 54%, 44%)
HSV	hsv(310, 71%, 68%)
CMYK	cmyk(0%, 70.5%, 11.6%, 32.2%)
CIE-LAB	lab(43.59, 59.93, -29.50)
CIE-LCH	lch(43.59, 66.80, 333.79°)
OKLab	oklab(53.9% 0.1749 -0.0805)
OKLCH	oklch(53.9% 0.193 335.3)
XYZ	xyz(24.1675, 13.5539, 31.4741)
Luminance	0.1355 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3399 #33AD47

analogous

#8433AD #AD3399 #AD335C

triadic

#AD3399 #99AD33 #3399AD

tetradic

#AD3399 #AD8433 #33AD47 #335CAD

square

#AD3399 #AD8433 #33AD47 #335CAD

split-complementary

#AD3399 #5CAD33 #33AD84

monochromatic

#4E1745 #7E256F #AD3399 #CC51B8 #DA81CB

Accessibility & contrast

On white

5.66

#AD3399 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#AD3399 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3399

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3399	#FFFFFF	#000000	##FFFFFF
##AD3399	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#335B9C

Deuteranopia (green-blind)

#5D6D96

Tritanopia (blue-blind)

#B63C62

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad3399;
/* rgb */ color: rgb(173, 51, 153);
/* oklch */ color: oklch(53.9% 0.193 335.3);

Tailwind

colors: {
  custom: {
    50: '#c976b7',
    500: '#ad3399',
    950: '#000000',
  },
}

SCSS

$custom: #ad3399;
$custom-light: #c976b7;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3399",
  "rgb": {
    "r": 173,
    "g": 51,
    "b": 153
  },
  "hsl": {
    "h": 309.836,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.53904,
    "c": 0.19253,
    "h": 335.3
  },
  "luminance": 0.13552
}

Semantic roles & 50–950 ramp

primary

#AD3399

secondary

#79C385

accent

#DE624A

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3399

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →